目录

  • 1 Introduction
    • 1.1 Requirements
    • 1.2 Bibliography
    • 1.3 Main Points
    • 1.4 Principles and Cases
    • 1.5 Expansion Material
  • 2 发现创业机会
    • 2.1 Good Opportunities in Market
    • 2.2 Analyze Trends
    • 2.3 Discover Needs
    • 2.4 Discussion
    • 2.5 Expansion Material
  • 3 创业项目的产生(一)
    • 3.1 Creative Thinking
    • 3.2 Entrepreneurial Ideas
    • 3.3 Group Discussion
    • 3.4 Expansion Material
  • 4 创业项目的产生(二)
    • 4.1 Method of Brainstorming
    • 4.2 Methods of Converge & Summarize
    • 4.3 Group Discussion
    • 4.4 Expansion Material
  • 5 项目可行性评估
    • 5.1 Introduction
    • 5.2 Feasibility of Products and Services
    • 5.3 Industry Feasibility
    • 5.4 Organization Feasibility
    • 5.5 Financial Feasibility
    • 5.6 Discussion
    • 5.7 Expansion Material
  • 6 访问调查
    • 6.1 Types of Interview Surveys
    • 6.2 Intercepting Interviews
    • 6.3 In-depth Interviews
    • 6.4 Telephone & Email & Web interviews
    • 6.5 Method Comparison
    • 6.6 Expansion Material
  • 7 二手资料调查
    • 7.1 Discussion
    • 7.2 Secondary Data Survey
    • 7.3 Sources for Reference
    • 7.4 Tips for Search Engines
    • 7.5 Expansion Material
  • 8 介绍你的创业想法
    • 8.1 Group presentations and discussions
    • 8.2 Points of Course Evaluation
  • 9 Observation Survey
    • 9.1 Rationale for observational investigations
    • 9.2 Basic Procedures
    • 9.3 Observational Survey Skills
    • 9.4 Profile Observation
  • 10 Questionnaire Survey
    • 10.1 Basic Concepts and Procedures
    • 10.2 Writing a Questionnaire (Part 1)
    • 10.3 Questionnaire layout and testing
    • 10.4 Issuance and Recovery of Questionnaires
    • 10.5 Cases
  • 11 Market testing and selection of projects
    • 11.1 Market testing of the project
    • 11.2 Market testing of the project 2
    • 11.3 Comprehensive selection method for projects
    • 11.4 Quick selection method
    • 11.5 Cases
  • 12 How to Write a Business Plan
    • 12.1 Business Plan Format
    • 12.2 Writing Tips
    • 12.3 Reference and Examples
  • 13 How to conduct a business roadshow
    • 13.1 How to make a PPT
    • 13.2 PPT skills
    • 13.3 Cases
  • 14 Studies of Roadshow Case
    • 14.1 CASE 1
    • 14.2 CASE 2
    • 14.3 The Skills of the Roadshow
  • 15 Red Tour of Youth Dream Building
    • 15.1 Meaning and Gist
    • 15.2 CASES
    • 15.3 Sharing of Wonderful Cases
Introduction

  



Hello everyone!You must have heard such a sentence, make a decision before acting, think twice before acting, people will have immediate worries without far-sightedness. Thesewords all point to the same principle, and you must plan and think carefully.In action, the same is true for entrepreneurship. When you have developed abusiness idea into a specific entrepreneurial project, you also need to conducta detailed analysis of whether the project can really be implemented. We callthis process a feasibility analysis. Feasibility analysis is to clarify thebasic positioning of target customers, the technology of basic products andservice plans, and to understand the market value and acceptance ofentrepreneurial projects through the investigation of primary and secondarydata, so as to refine the project and whether it can be implemented. First-hand data survey refers to the members ofthe entrepreneurial team personally carry out various data collection activities.Common methods include what we introduced earlier, brainstorming, and I willintroduce questionnaire surveys, interviews, field observations, etc., andsecond-hand data surveys. , This refers to the analysis and sorting ofinformation obtained by other people’s investigations, and feasibilityassessment is a larger systemic issue. Generally speaking, it is necessary tocomprehensively use the information obtained from the first-hand andsecond-hand surveys to examine the feasibility of the project from thefollowing four aspects.