目录

  • 1 Chapter 1 Ten Principles of Economics
    • 1.1 Learning Objectives and Key Points
    • 1.2 How People Make Decisions
    • 1.3 How People Interact
    • 1.4 How the Economy as a Whole Works
    • 1.5 公开课1
  • 2 Think like an economist
    • 2.1 economists’ two roles
    • 2.2 Assumptions & Models
    • 2.3 The Circular-Flow Diagram
    • 2.4 Production Possibilities Frontier
    • 2.5 Why Economists Disagree
    • 2.6 公开课2
  • 3 The Market Forces of Supply and Demand
    • 3.1 introduction and Demand
    • 3.2 Supply
    • 3.3 Equilibrium
    • 3.4 公开课3
    • 3.5 Conclusion
    • 3.6 公开课4
  • 4 Elasticity and Its Application
    • 4.1 Price elasticity of Demand
      • 4.1.1 Determinants
      • 4.1.2 Calculation
      • 4.1.3 The Variety of Demand Curves
      • 4.1.4 Total Revenue
    • 4.2 Income Elasticity of Demand
    • 4.3 Cross-price Elasticity of Demand
    • 4.4 Price Elasticity of Supply
    • 4.5 Applications
    • 4.6 公开课5
  • 5 Supply,demand and government policies
    • 5.1 Controls on prices
      • 5.1.1 Price ceiling
      • 5.1.2 Price floor
    • 5.2 Taxes
      • 5.2.1 taxes on buyers
      • 5.2.2 taxes on sellers
      • 5.2.3 elasticity and tax incidence
    • 5.3 two examples
    • 5.4 Conclusion
    • 5.5 公开课6
  • 6 Consumers, Producers, and the Efficiency of Market
    • 6.1 Introduction
    • 6.2 Consumer Surplus
    • 6.3 Producer Surplus
    • 6.4 Market Efficiency
  • 7 The Costs of Production
    • 7.1 What Are Costs?
    • 7.2 Production and Costs
    • 7.3 The Various measures of Cost
    • 7.4 Costs in the Short Run and in the Long Run
    • 7.5 公开课7
  • 8 Perfect Competition
    • 8.1 Introduction
    • 8.2 Profit maximization
    • 8.3 Short-run Equilrium
    • 8.4 Shut down VS. Exit
    • 8.5 Long-run Equilirium
    • 8.6 Chapter exam
  • 9 Monopoly
    • 9.1 Introduction
    • 9.2 the Monopolist’s MR
    • 9.3 Profit-Maximization
    • 9.4 The Welfare Cost of Monopoly
    • 9.5 Price Discrimination
    • 9.6 Chapter exam
  • 10 Monopolistic Competition
    • 10.1 Between Monopoly and Perfect Competition
    • 10.2 Competition with Differentiated Products
    • 10.3 Advertising
    • 10.4 Chapter exam
  • 11 Oligopoly
    • 11.1 Markets with Only a Few Sellers
    • 11.2 The Economics of Cooperation
    • 11.3 Public Policy toward Oligopolies
    • 11.4 Chapter exam
  • 12 The Markets for the Factors of Production
    • 12.1 Introduction
    • 12.2 Labour Demand
    • 12.3 Labour Supply
    • 12.4 Equilibrium
  • 13 Video record
    • 13.1 部分课堂录像
Learning Objectives and Key Points



By the end of this chapter, you are supposed to understand:


That economics is about the allocation of scarce resources;  that individuals face trade-offs; the meaning of opportunity cost; how to use marginal reasoning when making decisions; how incentives affect people’s behavior; why trade among people or nations can be good for everyone; why markets are a good, but not perfect, way to allocate resources; what determines some trends in the overall economy.


Key Points:


The fundamental lessons about individual decisionmaking are that people face trade-offs among alternative goals, that the cost of any action is measured in terms of forgone opportunities, that rational people make decisions by comparing marginal costs and marginal benefits, and that people change their behavior in response to the incentives they face.

2  The fundamental lessons about interactions among people are that trade and interdependence can be mutually beneficial, that markets are usually a good way of coordinating economic activity among people, and that the government can potentially improve market outcomes by remedying a market failure or by promoting greater economic equality.

3  The fundamental lessons about the economy as a whole are that productivity is the ultimate source of improving living standards, that growth in the quantity of money is the ultimate source of inflation, and that society faces a short-run trade-off between inflation and unemployment.