Lesson7 Counter Offer

视频来源 世纪商务英语函电第六版  大连理工大学出版社

Lesson7 Counter Offer 

Specimen 1Asking for a Price Reduction

Dear Mr. Li,

Thank you for your letter of May 20 quoting for the garlic.

We appreciate the good quality of your products, but unfortunately your prices appear to be on the high side even for goods of this quality. You quoted would leave us with only a small profit on our sales since this is an area in which the principal demand is for articles in the medium price range.

 

We like the way in which you have handled our enquiry and would welcome the opportunity to do business with you. Information indicates that the Indian goods are being sold at a price approximately 10% lower than what you quoted. We wonder if you could reduce your prices to that level.

 

We shall appreciate your favorable reply.

 

Yours sincerely,

Naniek Utami Handayani

Counter-offer

Specimen 2 A Reply to the Above

Dear Mr. Handayani,

While we thank you for your letter of 1 June, 2017, we are disappointed to hear that our price for garlic is too high for you to work on, because Indian goods are being offered at a price approximately 10% lower than ours.

 

We do not deny what you say, but we would like to invite your attention to the superior quality of our products. We have to point out that our quotation is quite realistic and have been accepted by buyers of other sources.

 

Although we are keen to do business with you, we regret that we cannot accept your counter offer or even meet you half way. The best we can do is to reduce our previous quotation by 2%. Meanwhile, we can advance our shipment date to early July, which can help you to enter the market earlier. For you reference, the price of garlic increase every month.

 

We trust that this will meet with your approval and look forward to your early reply.

 

Yours faithfully,

Li Wen