Unit1 Establish Business Relationship

（视频来源 《世纪商务英语函电与单证（第六版）》 大连理工大学出版社）

Lesson1   An Importer’s Self-introduction

Specimen 1An Importer’s Self-introduction

Dear Mr. Wu Gang,

We have obtained your name and address from Fort & William Co., Ltd., and we are writing in the hope that you would be willing to establish business relations with us.

Our company has been the leading importer of casual shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations.

If your prices are competitive we would like to place a trial order with you.

Our banker is Citibank China, Shanghai Branch, it can provide you with the information about our business and finances.

We look forward to your early reply.

Yours faithfully,

Macdonald & Evans Co., Ltd.

Michael Evans

Lesson 1   An Importer’s Self-introduction

Specimen 2A Reply to the Above

Dear Mr. Evans,

Thank you for your letter of the 20 April. We are desirous to enter into business relations with your company.

Our shoe industry concentrates on designing and producing various traditional and vogue men and women’s shoes. We have developed and marketed a series of products such as indoor slippers, cotton slippers, embroidered slippers of new styles, children’s shoes and cotton shoes. We can satisfy different market needs both at home and abroad.

In compliance with your request, we are sending you, under separate cover, our latest catalogue and pricelist covering our export range available at present.

Should you be interested in any items, please let us know. We are looking forward to your specific enquiries.

Yours sincerely,

China Win-Way Trading Co., Ltd.

Wu Gang