1. discount brokerage（折扣经纪公司）

       A discount brokerage is a type of brokerage firm that offers trading services at a reduced commission rate compared to full-service brokerage firms. Discount brokers provide investors with the ability to buy and sell stocks, bonds, mutual funds, ETFs, and other financial securities. However, they typically offer fewer personalized services and financial advice compared to their full-service counterparts.

       著名的折扣经纪公司：

• 查尔斯·施瓦布（Charles Schwab）

• 富达投资（Fidelity Investments）

• 德美利证券（TD Ameritrade）  

• 亿创理财（E*TRADE）

• 罗宾汉（Robinhood）

  2. stock market（股票市场）

      The stock market, also known as the equity market or share market, is a marketplace where investors  can buy and sell shares of publicly traded companies. The primary function of the stock market is to facilitate the exchange of securities between buyers and sellers, providing a platform for companies to raise capital and for investors to potentially earn returns on their investments.

  3. mass marketing（大众营销）

      Mass marketing is a strategy that aims to appeal to the largest possible audience by creating products and marketing campaigns that attract a broad, general consumer base. The primary goal of mass marketing is to reach a large number of people with a single message, rather than targeting specific segments or niches.

  4. mutual fund（共同基金）

      A mutual fund is an investment vehicle that pools money from multiple investors to purchase a diversified portfolio of securities, such as stocks, bonds, and other assets. The fund is managed by professional portfolio managers who aim to achieve specific investment objectives, such as growth, income, or a combination of both.

  5. American success story

      An American success story typically refers to an individual's or a company's journey from modest beginnings to achieving significant success and recognition, often embodying the ideals of hard work, determination, and innovation. These stories are celebrated as examples of the American Dream, where opportunities are available to anyone willing to strive for their goals.

    6. business ethics

      Business ethics refers to the principles and standards that guide behavior in the world of business. It involves applying moral principles and values to situations that arise in a business environment, ensuring that actions and decisions meet societal and professional standards of right and wrong.