1. Read the text III （Page. 52-55)  and answer the following questions.

(1) What are the problems encountered by some multinationals operating in China? What is the possible reason? What is the difference between Chinese and Western business practices concerning personal and professional relationships?

(2) From the text, what are the cultural aspects Western managers should thoroughly understand if they want to succeed in China?

(3) Do you think your way of thinking and doing things is also affected by the Chinese mindset analyzed in the text? Can you give some examples?

2. Group discussion: Work in groups and discuss what is “Chinese mentality” according to your understanding? How does it influence the way Chinese people do business? (语音作答）每人课前准备好自己的观点，准备好参与下节课课堂小组讨论，形成小组口头总结报告。

3.Group discussion: What is your opinion on "social capital"?  How do you view the importance of "personal connections" in the success of business?(语音作答） 每人课前准备好自己的观点，准备好参与下节课课堂小组讨论，形成小组口头总结报告。

 4. Look for the concept of Public Relationship Crisis.

5. Case Study: 宝马mini冰淇凌事件 （双标争议）

Directions: Research on the case and analyze it based on your understanding on the PR crisis, together with the cultural factors to be considered in multinationals. You should give a short oral report on the case and your analysis on the case. 自己搜索和了解相关案例、案例目前的结果或者状态、结合本篇课文所讲到的中国文化特点及对商业的影响，分析案例，形成自己的观点。准备一个口头汇报，内容包括案例介绍、现状和结果介绍、分析内容、你的建议等。下节课课上随机点名做口头汇报。