第一章 Culture,communication and intercultural communication(共2学时)
一、教学基本要求
In this chapter, you should be able to
1. define culture, communication and intercultural communication;
2. describe the characteristics of culture, elements and types of Communication;
3. understand the importance of intercultural communication and intercultural business communication.
二、教学内容
1. Culture;
2. Communication;
3. Intercultural communication;
4. Characteristics of culture, elements and types of Communication;
三、重点和难点
重点:1.文化、交际、跨文化交际的概念;
2.交际的特点、类型及基本要素;
3.学习跨文化交际和跨文化的重要性。
难点:语言与文化的关系;文化与交际的关系。
四、教学方法
讲授法,小组讨论法,课堂汇报法,线上自学法,视频教学法等
五、教学环境要求
多媒体智慧教室

