课程门户-章节详情

商务英语阅读I

周蕗、余颖华、张雅静

Unit 1 Effective Communication
- ● Video
- ● PPT
- ● 1.1 Pre-reading Questions
  - ● Pre-reading in Business
- ● 1.2 Extensive Reading
  - ● Text A Voice of Courage
  - ● Text B Tell Stories to Strengthen Organizational Bonds
- ● 1.3 Reading Skills:什么是商务英语阅读
- ● 1.4 Supplementary Reading: How to Make the Multicultural Work Force Work
- ● 1.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
Unit 2 Soaring China
- ● Video
- ● PPT
- ● 2.1 Pre-reading Questions
- ● 2.2 Extensive Reading
  - ● Text A Clicks and Brick
  - ● Text B Still Made in China
- ● 2.3 Reading Skills：培养良好的阅读习惯
- ● 2.4 Supplementary Reading: Divergence Seen in Chinese Companies' Development
- ● 2.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
Unit 3 Gender Discrepency
- ● Video
- ● PPT
- ● 3.1 Pre-reading Questions
- ● 3.2 Extensive Reading
  - ● Text A Home Truths about Working Families
  - ● Text B The Weaker Sex
- ● 3.3 Reading Skills：商务英语词汇特征
- ● 3.4 Supplementary Reading: Humor Me
- ● 3.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
Unit 4 Staff Management
- ● Video
- ● PPT
- ● 4.1 Pre-reading Questions
- ● 4.2 Extensive Reading
  - ● Text A Handle Your Men in the Office
  - ● Text B Seven Useful Lessons You Can Learn from a Bad Boss
- ● 4.3 Reading Skills：商务英语词汇构词法
- ● 4.4 Supplementary Reading: The New International Style of Management
- ● 4.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
Unit 5 Consumer Behavior
- ● Video
- ● PPT
- ● 5.1 Pre-reading Questions
- ● 5.2 Extensive Reading
  - ● Text A The Rich Can Learn from the Poor about How to Be Frugal
  - ● Text B Here's How to Crack the Code on Your Customers' Behavior
- ● 5.3 Reading Skills：英语基本构词法（1）
- ● 5.4 Supplementary Reading: How Consumers Rewrote the Old Recessionary Rules
- ● 5.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
Unit 6 Marriage Issues
- ● Video
- ● PPT
- ● 6.1 Pre-reading Questions
- ● 6.2 Extensive Reading
  - ● Text A Three Views of Marriage
  - ● Text B Married, with Money
- ● 6.3 Reading Skills：英语基本构词法（2）
- ● 6.4 Supplementary Reading: Yours, Mine & Mine
- ● 6.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
Unit 7 Corporate Social Responsibility
- ● Video
- ● PPT
- ● 7.1 Pre-reading Questions
- ● 7.2 Extensive Reading
  - ● Text A What Businesses Owe the World: Then and Now
  - ● Text B Don't Put People Before Profits
- ● 7.3 Reading Skills：英语基本构词法（3）
- ● 7.4 Supplementary Reading: Social Saints, Fiscal Fiends
- ● 7.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
Unit 8 Career Success
- ● Video
- ● PPT
- ● 8.1 Pre-reading Questions
- ● 8.2 Extensive Reading
  - ● Text A Brain-twisting Job Interview Questions by Microsoft
  - ● Text B It's Time for a Brand New You
- ● 8.3 Reading Skills：英语单词记忆法
- ● 8.4 Supplementary Reading: Why Can't You Find a Job?
- ● 8.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
Unit 9 Positive Attitudes
- ● Video
- ● PPT
- ● 9.1 Pre-reading Questions
- ● 9.2 Extensive Reading
  - ● Text A Be Happy 'Cause I Choose Happiness
  - ● Text B If You Fire People, Don’t Be a Jerk about It
- ● 9.3 Reading Skills：通过语境猜测词义
- ● 9.4 Supplementary Reading: Positive Thinkers
- ● 9.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
Unit 10 Out-of-the-box Thinking
- ● Video
- ● PPT
- ● 10.1 Pre-reading Questions
- ● 10.2 Extensive Reading
  - ● Text A How Fast Can You Learn?
  - ● Text B Student Teachers
- ● 10.3 Reading Skills：英语习语来源
- ● 10.4 Supplementary Reading: Got Ideas?
- ● 10.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
Unit 11 Time Management
- ● Video
- ● PPT
- ● 11.1 Pre-reading Questions
- ● 11.2 Extensive Reading
  - ● Text A 20 Ways to Save 20 Minutes
  - ● Text B How Much Time Should CEOs Devote to Customers?
- ● 11.3 Reading Skills：英语习语特征
- ● 11.4 Supplementary Reading: Time Management in the Age of Social Media
- ● 11.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
Unit 12 Green Business
- ● Video
- ● PPT
- ● 12.1 Pre-reading Questions
- ● 12.2 Extensive Reading
  - ● Text A Succeding as a "Green" Business
  - ● Text B The Wellness Boom
- ● 12.3 Reading Skills：阅读目的
- ● 12.4 Supplementary Reading: Recycle, Reuse, Reprofit: Startups Try to Make Money Selling Your Stuff
- ● 12.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
Unit 13 Honesty Issues
- ● Video
- ● PPT
- ● 13.1 Pre-reading Questions
- ● 13.2 Extensive Reading
  - ● Text A In Search of Honesty
  - ● Text B 5 Ways to Spot a Liar
- ● 13.3 Reading Skills：增强商务英语阅读能力
- ● 13.4 Supplementary Reading: Slasher Attack
- ● 13.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
Unit 14 Ways of Investment
- ● Video
- ● PPT
- ● 14.1 Pre-reading Questions
- ● 14.2 Extensive Reading
  - ● Text A Ways to Keep More Cash
  - ● Text B When Stocks Tank, Some Investors Stampede to Alpacas
- ● 14.3 Reading Skills：经贸发展常用表达方式（1）
- ● 14.4 Supplementary Reading: Got the Right Coverage
- ● 14.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
Unit 15 Retirement Planning
- ● Video
- ● PPT
- ● 15.1 Pre-reading Questions
- ● 15.2 Extensive Reading
  - ● Text A How Long Will You Live?
  - ● Text B Plan Ahead to Beat Retirement Blues
- ● 15.3 Reading Skills：经贸发展常用表达方式（2）
- ● 15.4 Supplementary Reading: Over 60 and Overlooked
- ● 15.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
Unit 16 Era of Big Data
- ● Video
- ● PPT
- ● 16.1 Pre-reading Questions
- ● 16.2 Extensive Reading
  - ● Text A The School Age of Reason
  - ● Text B Mass Individualism Makes Life Tough for Consumer Product Giants
- ● 16.3 Reading Skills：如何进行评论性阅读
- ● 16.4 Supplementary Reading: Computer Chips and Dip
- ● 16.5 Test Yourself
  - ● Passage 1
  - ● Passage 2
思政篇
- ● Report to the 20th National Congress of the Communist Party of China

5.4 Supplementary Reading: How Consumers Rewrote the Old Recessionary Rules

1 Text
2 Exercise

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