9.1 From Entrepreneurship to Born-Global Firms
Key Takeaways
LEARNING OBJECTIVES
Understand the nature of born-global firms (or global start-ups).
See why global start-ups are challenging to manage and yet increasing in prevalence.
Know the two phases of global start-up assessment.
Global start-ups, also called born-global firms, are an increasingly important phenomenon in the world of entrepreneurship. A global start-up is a business organization that, from inception, seeks to derive significant competitive advantage from the use of resources and the sale of outputs in multiple countries.
A common characteristic of such firms is that their offerings complement the products or capabilities of other global players, take advantage of global IT infrastructure, or otherwise tap into a demand for a product or service that at its core is somewhat uniform across national geographic markets.
案例分析：Born globals: SHEIN case study
视频：Internationalization theories and models.
课件分享：Participants in international business
课后思考：FOOD FOR THOUGHT
Why might a global start-up be harder to manage than a purely domestic company?
What key pieces of information would you need to assess whether you should launch a global start-up?
Once you have decided to launch a global start-up, what key resources and capabilities must you begin putting into place?
