7.2 Corporate social responsibility
Key Takeaways
Social responsibility means that besides maximizing shareholder value, businesses should operate in a way that benefitssociety.
Socially responsible companies should adoptpolicies that promote the well-being of society and the environment whilelessening negative impacts on them.
Companies can act responsibly in many ways,such as by promoting volunteering, making changes that benefit the environment,engaging in ethical labor practices, and engaging in charitable giving.
Consumers are more actively looking to buygoods and services from socially responsible companies, hence impacting theirprofitability.
材料阅读: Corporate social responsibility
视频 1：What is Corporate social responsibility (CSR)?
视频 2：CSR explained with examples
课件分享: Corporate social responsibility
课后思考：FOOD FOR THOUGHT
How does social responsibility benefitcompanies?
How do you understand the "bottom line"
