国际企业管理（全英文）

贺琳

目录

  • 1 课程介绍
    • 1.1 课程介绍文档
    • 1.2 课程思政优秀案例
  • 2 教学大纲
    • 2.1 中文教学大纲
    • 2.2 最近一学期教案
  • 3 Chapter 1 Multinational Management in a Changing World
    • 3.1 Covid-19 and Globalization
    • 3.2 Chinese Multinational Company
  • 4 Chapter 2 Culture and Multinational Management
    • 4.1 What is culture?
    • 4.2 Levels of culture
      • 4.2.1 Hofstede model of national culture
      • 4.2.2 Caveats and cautions
  • 5 Chapter 3 Strategic Management in the Multinational Company
    • 5.1 Generic Strategy
    • 5.2 IKEA case study and low-cost leadership
    • 5.3 Airbus-Boeing Case study and differentiation
    • 5.4 Value chain analysis
  • 6 Chapter 4 Multinational and Entry-mode Strategies
    • 6.1 Multinational strategies
    • 6.2 Entry mode strategies： content and formulation
  • 7 Chapter 5 Business  Ethics and Social Responsibility
    • 7.1 International business ethics
    • 7.2 Social responsibility
    • 7.3 National differences in business ethics and social responsibility
  • 8 Chapter 6 Organizational Designs for Multinational Companies
    • 8.1 The nature of organizational design
    • 8.2 Critical decision points in global marketing
    • 8.3 Global Production and Supply-Chain Management
    • 8.4 Knowledge management
  • 9 Chapter 7 Global Entrepreneurship and Intrapreneurship
    • 9.1 Business Entrepreneurship across Borders
    • 9.2 From Entrepreneurship to Born-Global Firms
    • 9.3 Regional Economic Integration
  • 10 Chapter 8 International Human Resource Management
    • 10.1 Multinational managers
    • 10.2 The Global War for Talent
    • 10.3 Effective Selection and Placement Strategies
  • 11 Chapter 9 International Negotiation and Cross-cultural Communication
    • 11.1 The basics of cross-cultural communication
    • 11.2 International negotiation
      • 11.2.1 Types of negotiation
      • 11.2.2 Basic guidelines to negotiation
  • 12 Exercise
    • 12.1 作业（见图表指示）
    • 12.2 考查试题
IKEA case study and low-cost leadership

                   5.2    Low-cost leadership strategy and IKEA case study

Key Takeaways

 Cost leadership means being an industry leader in low-cost production. Remember, this does not concern the cost for the consumer. It concerns the cost of production for the business. The strategic position serves one of two purposes at any stage of execution:

  • It produces higher profit margins for the business at a given price, or

  • It allows for an overall lower price to consumers, which can be used to increase market share.



The Two Business Strategies: Cost Leadership and Benefit Leadership [And Where Michael Porter Missed The Mark] - Ignition Framework




Have you ever thought, how has IKEA been able to lower the costs of its products The brand has made a niche for itself in selling high-end beds, sofas, dining sets and wardrobes at half the price of its competitors, but how does it manage the same?

How IKEA Manages to Keep Its Prices Low? | IKEA Low-Cost Strategy


视频：IKEA case study and low-cost leadership 【授课教师录制】


案例分析：IKEA: cutting costs, creating value


课件分享：IKEA battled economic recession