目录

  • 1 课程介绍
    • 1.1 课程介绍文档
    • 1.2 课程思政优秀案例
  • 2 教学大纲
    • 2.1 中文教学大纲
    • 2.2 最近一学期教案
  • 3 Chapter 1 Multinational Management in a Changing World
    • 3.1 Covid-19 and Globalization
    • 3.2 Chinese Multinational Company
  • 4 Chapter 2 Culture and Multinational Management
    • 4.1 What is culture?
    • 4.2 Levels of culture
      • 4.2.1 Hofstede model of national culture
      • 4.2.2 Caveats and cautions
  • 5 Chapter 3 Strategic Management in the Multinational Company
    • 5.1 Generic Strategy
    • 5.2 IKEA case study and low-cost leadership
    • 5.3 Airbus-Boeing Case study and differentiation
    • 5.4 Value chain analysis
  • 6 Chapter 4 Multinational and Entry-mode Strategies
    • 6.1 Multinational strategies
    • 6.2 Entry mode strategies: content and formulation
  • 7 Chapter 5 Business  Ethics and Social Responsibility
    • 7.1 International business ethics
    • 7.2 Social responsibility
    • 7.3 National differences in business ethics and social responsibility
  • 8 Chapter 6 Organizational Designs for Multinational Companies
    • 8.1 The nature of organizational design
    • 8.2 Critical decision points in global marketing
    • 8.3 Global Production and Supply-Chain Management
    • 8.4 Knowledge management
  • 9 Chapter 7 Global Entrepreneurship and Intrapreneurship
    • 9.1 Business Entrepreneurship across Borders
    • 9.2 From Entrepreneurship to Born-Global Firms
    • 9.3 Regional Economic Integration
  • 10 Chapter 8 International Human Resource Management
    • 10.1 Multinational managers
    • 10.2 The Global War for Talent
    • 10.3 Effective Selection and Placement Strategies
  • 11 Chapter 9 International Negotiation and Cross-cultural Communication
    • 11.1 The basics of cross-cultural communication
    • 11.2 International negotiation
      • 11.2.1 Types of negotiation
      • 11.2.2 Basic guidelines to negotiation
  • 12 Exercise
    • 12.1 作业(见图表指示)
    • 12.2 考查试题
Chinese Multinational Company

                                3.2   Chinese Multinational Companies

Key Takeaways

Chinese multinational companies have grown in size and increased their global presence dramatically over the last decade, emerging as formidable competitors for western incumbents. These firms have instigated profound changes such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation, all of which raise new challenges for global executives collaborating and competing with Chinese companies. The disruptive growth of Chinese multinational corporations has particular relevance as global markets respond to the coronavirus threat.

मल्टीनेशनल कंपनी किसे कहते है?-Multinational Company - Lawyerguruji

  • China is one of the world's largest economies and numerous multinational companies operate there.

  • Restaurant brands like KFC, McDonald's, and Starbucks have been expanding rapidly in China.

  • Some companies, such as AT&T and GE, have been in China for 20 or 30 years.

  • Walmart, Target, and other large retailers now have a presence in China.

  • Examples of large Chinese multinational companies include Lenovo, Huawei, and NIO.


视频 1:Multinational Company 【授课教师录制】


视频 2:What does the future hold for Chinese and multinational companies?


课件分享:Chinese multinational companies


课后讨论:MNCs in China and Chinese MNCs


补充阅读:143 Chinese companies listed on Fortune Global 500 - Global Times