目录

  • 1 课程介绍
    • 1.1 教学大纲
    • 1.2 教学计划及评分标准
    • 1.3 教案
  • 2 Unit 11 Innovation
    • 2.1 Starting-up
    • 2.2 Quiz for Inside P&G Innovation machine
    • 2.3 Lecture
    • 2.4 音频
    • 2.5 case analysis-思政融合
    • 2.6 Reading Tasks
    • 2.7 Homework
    • 2.8 Audio script
  • 3 Unit 12 Competition
    • 3.1 Starting-up
    • 3.2 Lecture
    • 3.3 case analysis-思政融合
    • 3.4 音频
    • 3.5 Reading Tasks
    • 3.6 Homework
    • 3.7 Audio script
  • 4 Unit 13 Leadership
    • 4.1 Starting-up
    • 4.2 Lectures
    • 4.3 Vocabulary
    • 4.4 Competence -- Listening
    • 4.5 Competence -- Reading
    • 4.6 Business Skill Training -- Decision-making
    • 4.7 Case study -- 思政渗透
      • 4.7.1 Group 1's interview and presentation
      • 4.7.2 Group 2's interview and presentation
      • 4.7.3 Group 3's interview and presentation
      • 4.7.4 Group 4's interview and presentation
    • 4.8 Homework
    • 4.9 Quiz
  • 5 Unit 14 Ethics
    • 5.1 Starting-up
    • 5.2 Lectures
    • 5.3 Vocabulary
    • 5.4 Competence -- Listening
    • 5.5 Competence -- Reading
    • 5.6 Business Skill Training --
    • 5.7 Case Study  — 思政渗透
    • 5.8 Homework
    • 5.9 Quiz of Unit 14
  • 6 BEC Vantage
    • 6.1 Overview
    • 6.2 Sample
    • 6.3 Answer Key
  • 7 BEC -- Reading
    • 7.1 课件
    • 7.2 阅读练习答案
  • 8 BEC -- Writing
    • 8.1 课件
    • 8.2 句型模板
  • 9 BEC -- Listening
    • 9.1 课件
    • 9.2 音频 (新版)
    • 9.3 音频(旧版)
  • 10 BEC -- Speaking
    • 10.1 课件
    • 10.2 口试实况录像
  • 11 Introduction to Business Translation
    • 11.1 Course overview
  • 12 Translation of Public Signs
    • 12.1 video-watching
    • 12.2 Public Signs
  • 13 Translation of Company Profile
    • 13.1 video-watching
    • 13.2 Company Profile
  • 14 Translation of company Websites
    • 14.1 company Websites
  • 15 Translation of Advertising
    • 15.1 video-watching
    • 15.2 Advertising
  • 16 Translation of Public Materials
    • 16.1 video-watching
    • 16.2 Public Materials
Homework
  • 1 School seeks...
  • 2 Tough lesson...


Before you read

Do youthink that leadership can be taught? Why / why not?  If it can, how?

 

Reading

School seeks to lead the field in leadership

By Simon London

While leadership can be learnt, it cannot be taught.It is a skill that, like swimming or flamenco guitar, is developed throughpersonal experience and coaching. Stanford University's Graduate School ofBusiness likes to think of itself as better than the rest. Harvard may bericher and Wharton bigger; but nowhere takes management more seriously thanStanford.

How does this rigorous institution approachleadership'? It is a field so confused that the experts rarely agree on definitions,let alone what should be studied or how success should be measured or testabletheories developed. Bob Joss, Stanford business school's Dean, has beenconsidering this question since taking the top job five years ago. Now, nearingthe end of his first term in office, he has an answer:' Stanford will have aLeadership centre, dedicated to adding academic backbone to the subject.

' The challenge for us is to bring to leadershipthat rigour we have in other areas,' he says. 'I can't predict exactly how itwill develop, but our aim has got to be to encourage more scholarship.' Plansare still in the early stages, but the aim is for an interdisciplinary researchcentre modelled on Stanford's existing Global management, Entrepreneurship andSocial innovation centres.

In addition to the new centre, Stanford MBA studentswill from this year have the opportunity to take part in workshops designed toimprove their leadership skills. Eight executive coaches have also been hiredfrom the local business community to give one-on-one feedback on Stanford's students.Sixty students are going through the pilot programme this year receiving noacademic credits for their trouble.

With leadership there is a challenge: how to developleadership skills in each of Stanford's bright, but not always self-aware MBAstudents. 'Self-awareness - knowing who you are and the effect that you have onother people - is a big part of this,' says Prof Charles O'Reilly, who ischampioning this side of the project. You don't get that by sitting in aclassroom.

The pilot workshops now in progress are an attempt tobuild a leadership development programme that is effective and can be fittedround the rest of the two-year MBA programme." We are not going to betaking 900 students up Everest,' says Prof O'Reilly, in a reference to MichaelUseem, the Wharton leadership professor with a taste for mountaineering.

From the Financial Times