综合商务英语II

支晓来

目录

  • 1 课程介绍
    • 1.1 教学大纲
    • 1.2 教学计划及评分标准
    • 1.3 教案
  • 2 Unit 11 Innovation
    • 2.1 Starting-up
    • 2.2 Quiz for Inside P&G Innovation machine
    • 2.3 Lecture
    • 2.4 音频
    • 2.5 case analysis-思政融合
    • 2.6 Reading Tasks
    • 2.7 Homework
    • 2.8 Audio script
  • 3 Unit 12 Competition
    • 3.1 Starting-up
    • 3.2 Lecture
    • 3.3 case analysis-思政融合
    • 3.4 音频
    • 3.5 Reading Tasks
    • 3.6 Homework
    • 3.7 Audio script
  • 4 Unit 13 Leadership
    • 4.1 Starting-up
    • 4.2 Lectures
    • 4.3 Vocabulary
    • 4.4 Competence -- Listening
    • 4.5 Competence -- Reading
    • 4.6 Business Skill Training -- Decision-making
    • 4.7 Case study -- 思政渗透
      • 4.7.1 Group 1's interview and presentation
      • 4.7.2 Group 2's interview and presentation
      • 4.7.3 Group 3's interview and presentation
      • 4.7.4 Group 4's interview and presentation
    • 4.8 Homework
    • 4.9 Quiz
  • 5 Unit 14 Ethics
    • 5.1 Starting-up
    • 5.2 Lectures
    • 5.3 Vocabulary
    • 5.4 Competence -- Listening
    • 5.5 Competence -- Reading
    • 5.6 Business Skill Training --
    • 5.7 Case Study  — 思政渗透
    • 5.8 Homework
    • 5.9 Quiz of Unit 14
  • 6 BEC Vantage
    • 6.1 Overview
    • 6.2 Sample
    • 6.3 Answer Key
  • 7 BEC -- Reading
    • 7.1 课件
    • 7.2 阅读练习答案
  • 8 BEC -- Writing
    • 8.1 课件
    • 8.2 句型模板
  • 9 BEC -- Listening
    • 9.1 课件
    • 9.2 音频 （新版）
    • 9.3 音频（旧版）
  • 10 BEC -- Speaking
    • 10.1 课件
    • 10.2 口试实况录像
  • 11 Introduction to Business Translation
    • 11.1 Course overview
  • 12 Translation of Public Signs
    • 12.1 video-watching
    • 12.2 Public Signs
  • 13 Translation of Company Profile
    • 13.1 video-watching
    • 13.2 Company Profile
  • 14 Translation of company Websites
    • 14.1 company Websites
  • 15 Translation of Advertising
    • 15.1 video-watching
    • 15.2 Advertising
  • 16 Translation of Public Materials
    • 16.1 video-watching
    • 16.2 Public Materials
Competence -- Reading

             The Founder of Ikea



1. The above article is about Ingvar Kamprad, the founder of Ikea, the home furnishings retail giant.  

2. What winning formula is behind Ikea's success?

3. Find words or phrases in the article that match these definitions.