目录

  • 1 课程介绍
    • 1.1 教学大纲
    • 1.2 教学计划及评分标准
    • 1.3 教案
  • 2 Unit 11 Innovation
    • 2.1 Starting-up
    • 2.2 Quiz for Inside P&G Innovation machine
    • 2.3 Lecture
    • 2.4 音频
    • 2.5 case analysis-思政融合
    • 2.6 Reading Tasks
    • 2.7 Homework
    • 2.8 Audio script
  • 3 Unit 12 Competition
    • 3.1 Starting-up
    • 3.2 Lecture
    • 3.3 case analysis-思政融合
    • 3.4 音频
    • 3.5 Reading Tasks
    • 3.6 Homework
    • 3.7 Audio script
  • 4 Unit 13 Leadership
    • 4.1 Starting-up
    • 4.2 Lectures
    • 4.3 Vocabulary
    • 4.4 Competence -- Listening
    • 4.5 Competence -- Reading
    • 4.6 Business Skill Training -- Decision-making
    • 4.7 Case study -- 思政渗透
      • 4.7.1 Group 1's interview and presentation
      • 4.7.2 Group 2's interview and presentation
      • 4.7.3 Group 3's interview and presentation
      • 4.7.4 Group 4's interview and presentation
    • 4.8 Homework
    • 4.9 Quiz
  • 5 Unit 14 Ethics
    • 5.1 Starting-up
    • 5.2 Lectures
    • 5.3 Vocabulary
    • 5.4 Competence -- Listening
    • 5.5 Competence -- Reading
    • 5.6 Business Skill Training --
    • 5.7 Case Study  — 思政渗透
    • 5.8 Homework
    • 5.9 Quiz of Unit 14
  • 6 BEC Vantage
    • 6.1 Overview
    • 6.2 Sample
    • 6.3 Answer Key
  • 7 BEC -- Reading
    • 7.1 课件
    • 7.2 阅读练习答案
  • 8 BEC -- Writing
    • 8.1 课件
    • 8.2 句型模板
  • 9 BEC -- Listening
    • 9.1 课件
    • 9.2 音频 (新版)
    • 9.3 音频(旧版)
  • 10 BEC -- Speaking
    • 10.1 课件
    • 10.2 口试实况录像
  • 11 Introduction to Business Translation
    • 11.1 Course overview
  • 12 Translation of Public Signs
    • 12.1 video-watching
    • 12.2 Public Signs
  • 13 Translation of Company Profile
    • 13.1 video-watching
    • 13.2 Company Profile
  • 14 Translation of company Websites
    • 14.1 company Websites
  • 15 Translation of Advertising
    • 15.1 video-watching
    • 15.2 Advertising
  • 16 Translation of Public Materials
    • 16.1 video-watching
    • 16.2 Public Materials
Case Study  — 思政渗透
  • 1 case 1
  • 2 case 2

               

On July 21,Chinese company Hongxing Erke donated 3 million yuan cash and 47 million yuan worth of materials to Henan Province to help flood victims, making the little-known brand go viral on the internet. The donation sparked a shopping frenzy for the domestic brand. Overall sales from July 22 to 23 were 280percent higher than the previous year. Not only Hongxing Erke, but also Anta,361 degrees, Peak and other Chinese fashion sports brands have seen their sales surge, ranking at the forefront of the sales. Behind this explosive growth,what methods should Chinese brands use to attract consumers in the longer term?CGTN seeks answers from consumers.