目录

  • 1 课程介绍
    • 1.1 教学大纲
    • 1.2 教学计划及评分标准
    • 1.3 教案
  • 2 Unit 11 Innovation
    • 2.1 Starting-up
    • 2.2 Quiz for Inside P&G Innovation machine
    • 2.3 Lecture
    • 2.4 音频
    • 2.5 case analysis-思政融合
    • 2.6 Reading Tasks
    • 2.7 Homework
    • 2.8 Audio script
  • 3 Unit 12 Competition
    • 3.1 Starting-up
    • 3.2 Lecture
    • 3.3 case analysis-思政融合
    • 3.4 音频
    • 3.5 Reading Tasks
    • 3.6 Homework
    • 3.7 Audio script
  • 4 Unit 13 Leadership
    • 4.1 Starting-up
    • 4.2 Lectures
    • 4.3 Vocabulary
    • 4.4 Competence -- Listening
    • 4.5 Competence -- Reading
    • 4.6 Business Skill Training -- Decision-making
    • 4.7 Case study -- 思政渗透
      • 4.7.1 Group 1's interview and presentation
      • 4.7.2 Group 2's interview and presentation
      • 4.7.3 Group 3's interview and presentation
      • 4.7.4 Group 4's interview and presentation
    • 4.8 Homework
    • 4.9 Quiz
  • 5 Unit 14 Ethics
    • 5.1 Starting-up
    • 5.2 Lectures
    • 5.3 Vocabulary
    • 5.4 Competence -- Listening
    • 5.5 Competence -- Reading
    • 5.6 Business Skill Training --
    • 5.7 Case Study  — 思政渗透
    • 5.8 Homework
    • 5.9 Quiz of Unit 14
  • 6 BEC Vantage
    • 6.1 Overview
    • 6.2 Sample
    • 6.3 Answer Key
  • 7 BEC -- Reading
    • 7.1 课件
    • 7.2 阅读练习答案
  • 8 BEC -- Writing
    • 8.1 课件
    • 8.2 句型模板
  • 9 BEC -- Listening
    • 9.1 课件
    • 9.2 音频 (新版)
    • 9.3 音频(旧版)
  • 10 BEC -- Speaking
    • 10.1 课件
    • 10.2 口试实况录像
  • 11 Introduction to Business Translation
    • 11.1 Course overview
  • 12 Translation of Public Signs
    • 12.1 video-watching
    • 12.2 Public Signs
  • 13 Translation of Company Profile
    • 13.1 video-watching
    • 13.2 Company Profile
  • 14 Translation of company Websites
    • 14.1 company Websites
  • 15 Translation of Advertising
    • 15.1 video-watching
    • 15.2 Advertising
  • 16 Translation of Public Materials
    • 16.1 video-watching
    • 16.2 Public Materials
case analysis-思政融合
  • 1 case 1
  • 2 reading1
  • 3 reading 2
  • 4 reading 3

          Fuyao Glass Group


Workers handle panes of glass at the Fuyao Glass America plant, Oct 7, 2016, in Moraine, Ohio.

 Fuyao Glass Industry Group Co.,Ltd.

Fuyao Group is a joint venture corporation founded in 1987 in Fuzhou,specialized in production of automotive safety glass and industrial technological glass, and is the first company of the trade in China listed in the Shanghai Stock Exchange in 1993 named Fuyao Glass with the share code number 600660. The group has over 10000 employees and built automotive glass production bases in Fuqing, Changchun, Chongqing, Shanghai, Guangzhou, and Beijing and the modern float glass production bases in Fuqing of Fujian, Shuangliao of Jilin, Tongliao of Inner Mongolia, and Haikou of Hainan, and has established a complete production and sales network across the country. The total assets have accrued from 6.27 million yuan when registered in 1987 to 9.0 billion yuan of the present. It is a transnational company with business offices in America, Japan, Korea, Australia, Russian, Germany,West Europe, and East Europe, etc.

Fuyao Group is the largest, most advanced manufacturer, and the biggest exporter of the automotive glass in China. The “FY” trademark of the products so far stands out exclusively in the Chinese automotive glass industries as the “Chinese famous trademark” and since 2004 received two times consecutively the title of “China Famous Brand Products”. Fuyao products are appraised to be “the Nationwide End-user Satisfied Products” and the board of directors “the Best 10 Board of Directors”. The share of Fuyao Glass is one of the 50 Index Sample Shares of the Shanghai Stock Exchange, “the Beauty 50” – the 50 most developing A-shares of blue chips of the listed companies by the New Finance, and the “China Securities · Asia Business Consulting Top 50 Leading Listed Companies in China for Business Sustainability”, etc. It is among the leading 50 blue-chip A-share companies for several years. And it’s the “China’s Best Corporate Citizen”, too.

Discuss: Collect more info about Fuyao Glass Group, and try to find out what strategies it has taken to compete against its rivals.