综合商务英语（三）2021-2022-1学期

谢朝龙

目录

  • 1 The Course: Introduction
    • 1.1 Initial Question
    • 1.2 Knowledge Illustration
    • 1.3 Pyramid Structure
    • 1.4 What We Can Gain
    • 1.5 Brainstorming and Mindmap
    • 1.6 Peer Study: QADS
  • 2 Unit One For Whom the Bell Tolls?
    • 2.1 Text I: Text and Recording
    • 2.2 Text I Detailed Discussions of the Text
    • 2.3 Oral English Practice
    • 2.4 Writing Exercise
  • 3 Unit Two Science and Technology Harnessed?
    • 3.1 Text I: Text and Recording
    • 3.2 Text I Detailed Discussions of the Text
    • 3.3 Oral English Practice
    • 3.4 Writing Exercise
  • 4 Unit Three Home! Sweet Home!
    • 4.1 Text I: Text and Recording
    • 4.2 Talk show: Raising successful children
    • 4.3 Text I: Lead-in
    • 4.4 Text I Para. 1 Macro-spacial description
    • 4.5 Text I Para.2 Micro-spacial description
    • 4.6 Text I Para.3 Eds personality
    • 4.7 Text I Para.456789 The story of Ed Zuckerberg
    • 4.8 Text I Para.10-11-12 Family environment
    • 4.9 Para.13-14-15 Eds parenting philosophy
    • 4.10 Text I Para.16-17 Success and low-keyness
    • 4.11 Text I Words and expressions
    • 4.12 Text II: Text and Recording
    • 4.13 Text II: Work-life Balance
    • 4.14 Oral English Practice
      • 4.14.1 Designs for OEP
      • 4.14.2 Specific Requirements and Topics
      • 4.14.3 Preparation for SEP with Mindmap
    • 4.15 Writing Exercise
  • 5 Unit Four You Can Make Your Life a Bed of Roses
    • 5.1 Text I: Text and Recording
    • 5.2 Text I: Introduction part
    • 5.3 Text I: Part II The Science of Happiness
    • 5.4 Text I: Part III Niche Capitalism
    • 5.5 Text I: Text, Logic and Structure
    • 5.6 Text III: Text and Recording
    • 5.7 Text III: The Hidden Side of Happiness
    • 5.8 Oral English Practice
    • 5.9 Writing: Mindmap making
  • 6 Unit Five Welfare is the Better Part of Well-being
    • 6.1 Text I Job Insecurity and the Welfare State in a Globalized World
    • 6.2 Text III America's Golden Years Ensuring Prosperity in an Aging Society
    • 6.3 Oral English Practice
    • 6.4 Writing Exercise
  • 7 Unit Six Can Art Be Commercialized?
    • 7.1 Text I A Discussion and Some Key Terms
    • 7.2 Text I Detailed Discussion of the Text
    • 7.3 Oral English Practice
    • 7.4 Writing Exercise
  • 8 Unit Seven You Reap What You Peddle
    • 8.1 Text I Some Terms as Introduction
    • 8.2 Text I Detailed Discussion of the Text
    • 8.3 Oral English Practice
    • 8.4 Writing Exercise
  • 9 Unit Eight When Literature Meets Business
Oral English Practice


8.3 Oral English Practice


        In this part, you are required to prepare one of the following topics and then give a presentation before class with about 5-8 minutes. The viewpoints expressed in the speech should be personal and the solution, if possible, should be practical. Marks will be given according to the progress in your performance in terms of topic analysis and pronunciation and intonation.


1. My understanding of public relations

2. Functions of public relations for MNCs

3. Being positive and constructive to PR crisis

4. General ways to initiate, construct and develop a positive relation with others

5. PR as an effective marketing approach