21-22-1综合英语3

刘书菡 李维珊 李诗韵

目录

  • 1 Unit 1 Advertising
    • 1.1 What is a good advertisement?
    • 1.2 What is behind a good advertisement?
    • 1.3 Advertising and culture
  • 2 Advertising Project
    • 2.1 Requirements and Artifacts
  • 3 Unit 2 Sports
    • 3.1 Watching sports
    • 3.2 Playing sports
    • 3.3 Sports news
    • 3.4 The sporting spirits
  • 4 Unit 3 Jobs
    • 4.1 Working
    • 4.2 Looking for jobs
    • 4.3 Job satisfaction
    • 4.4 Work ethic
  • 5 Unit 4 Emotions and behaviours
    • 5.1 Inter-personal relationship
    • 5.2 Cultural psychology
    • 5.3 Mystery of the human brain: optical illusions
  • 6 Unit 5 Generations and the family
    • 6.1 Family
    • 6.2 Marriage and divorce
    • 6.3 Young people in the family
What is behind a good advertisement?

II. What is behind a good advertisement?

A. What may the customer like?

Page 13  Market segmentation -Reading 

B. Who is the product made for?

Page 18 Lucozade: a strategy for revival-Reading