商务英语2020-2021-2(商英/物流1941)

王冠

目录

  • 1 Course Introduction
    • 1.1 Know career path
    • 1.2 课程前测
  • 2 Brand
    • 2.1 Discussion: Talk about Brands
    • 2.2 Business Vocabulary
    • 2.3 Text: Outsourcing production
    • 2.4 Brand image (outsourcing production)
    • 2.5 Small case studies and skills training
    • 2.6 Case study-Caferoma
    • 2.7 Lanaguge work: words about brand and product
    • 2.8 Task summary
    • 2.9 Recording mp3
  • 3 Business travel
    • 3.1 Business Vocabulary
    • 3.2 Business travel
    • 3.3 Reading: Air rage
    • 3.4 Skills of DIY travelling
    • 3.5 Language review
    • 3.6 case study--Choose a best hotel for seminar
    • 3.7 Listening recording mp3
  • 4 Organization
    • 4.1 vocabulary of organization
    • 4.2 Forms of business ownership
    • 4.3 Types of organizational structure
    • 4.4 Reading-a successful organization
    • 4.5 Language review
    • 4.6 Skills for socializing and networking
    • 4.7 Case study-Auric Bank
    • 4.8 Case study-outsource/keep in-house
    • 4.9 Test
    • 4.10 Expanded reading
    • 4.11 Ss' presentations
    • 4.12 Ss'videos
    • 4.13 Ss' videos-class 3
    • 4.14 Ss' videos-class 1
    • 4.15 Ss' videos-class 2
  • 5 Money
    • 5.1 Financial Terms
    • 5.2 Dealing with Figures
    • 5.3 Reading-Reporting financial success
    • 5.4 Language review-describing trends
    • 5.5 Case study-Angel Investments
  • 6 Advertising
    • 6.1 Business Vocabulary
    • 6.2 Reading: Successful advertising
    • 6.3 Designing advertising campaign
    • 6.4 Case analysis-Nike Ads
    • 6.5 How to do presentations?
  • 7 Employment
    • 7.1 Business Vocabulary
    • 7.2 Recruitment Process
    • 7.3 Reading: Retaining good staff
    • 7.4 Skills for managing meetings
    • 7.5 Case study-advertise for a GM
    • 7.6 Simulation of job interview
Case analysis-Nike Ads

Task 1: to analyse Nike's ads.

Background: what makes Nike's advertising tick?

           Tick--metaphor. refers to the logo of Nike and means "successful"

Step 1: ask Ss to finish the exercises on p. 48.

Step 2: teacher explains language points.

Step 3: ask Ss to summarize the advertising ticks used by NIKE.

Step 4: ask Ss to finish F&G.

Task 2: Skills training-- starting presentations.

Step 1: listen to formal presentation and informal presentation.

Step 2: master five techniques to create opennings of presentation.

a. tell a personal story   b. offer an amazing fact  c. use a quotation

d. ask a question  e.  state a problem.

Step 3: practice the presentation skills. Prepare five different openings using the techniques in Ex.C.

Ss' videos