商务英语2020-2021-2(商英/物流1941)

王冠

目录

  • 1 Course Introduction
    • 1.1 Know career path
    • 1.2 课程前测
  • 2 Brand
    • 2.1 Discussion: Talk about Brands
    • 2.2 Business Vocabulary
    • 2.3 Text: Outsourcing production
    • 2.4 Brand image (outsourcing production)
    • 2.5 Small case studies and skills training
    • 2.6 Case study-Caferoma
    • 2.7 Lanaguge work: words about brand and product
    • 2.8 Task summary
    • 2.9 Recording mp3
  • 3 Business travel
    • 3.1 Business Vocabulary
    • 3.2 Business travel
    • 3.3 Reading: Air rage
    • 3.4 Skills of DIY travelling
    • 3.5 Language review
    • 3.6 case study--Choose a best hotel for seminar
    • 3.7 Listening recording mp3
  • 4 Organization
    • 4.1 vocabulary of organization
    • 4.2 Forms of business ownership
    • 4.3 Types of organizational structure
    • 4.4 Reading-a successful organization
    • 4.5 Language review
    • 4.6 Skills for socializing and networking
    • 4.7 Case study-Auric Bank
    • 4.8 Case study-outsource/keep in-house
    • 4.9 Test
    • 4.10 Expanded reading
    • 4.11 Ss' presentations
    • 4.12 Ss'videos
    • 4.13 Ss' videos-class 3
    • 4.14 Ss' videos-class 1
    • 4.15 Ss' videos-class 2
  • 5 Money
    • 5.1 Financial Terms
    • 5.2 Dealing with Figures
    • 5.3 Reading-Reporting financial success
    • 5.4 Language review-describing trends
    • 5.5 Case study-Angel Investments
  • 6 Advertising
    • 6.1 Business Vocabulary
    • 6.2 Reading: Successful advertising
    • 6.3 Designing advertising campaign
    • 6.4 Case analysis-Nike Ads
    • 6.5 How to do presentations?
  • 7 Employment
    • 7.1 Business Vocabulary
    • 7.2 Recruitment Process
    • 7.3 Reading: Retaining good staff
    • 7.4 Skills for managing meetings
    • 7.5 Case study-advertise for a GM
    • 7.6 Simulation of job interview
Case study-Auric Bank

Background

1. Read the following photo from the textbook, and fill in the table with the information.

Key words and expressions: 

review, competitive price, reorganization, look at, in-house, outsource, operations, chief executive, boost profits and share price, directors, Plc, contract, etc..

2. Examine the four options in the photo and discuss with the team. 

3. Watch the video clip and discuss the advantages and disadvantages of each option with your team.



4. Write a short report to the Chief Executive giving both a summary of the four options and your recommendations.

(the following is the sample of report just for your reference)