目录

  • 1 Course Introduction
    • 1.1 Know career path
    • 1.2 课程前测
  • 2 Brand
    • 2.1 Discussion: Talk about Brands
    • 2.2 Business Vocabulary
    • 2.3 Text: Outsourcing production
    • 2.4 Brand image (outsourcing production)
    • 2.5 Small case studies and skills training
    • 2.6 Case study-Caferoma
    • 2.7 Lanaguge work: words about brand and product
    • 2.8 Task summary
    • 2.9 Recording mp3
  • 3 Business travel
    • 3.1 Business Vocabulary
    • 3.2 Business travel
    • 3.3 Reading: Air rage
    • 3.4 Skills of DIY travelling
    • 3.5 Language review
    • 3.6 case study--Choose a best hotel for seminar
    • 3.7 Listening recording mp3
  • 4 Organization
    • 4.1 vocabulary of organization
    • 4.2 Forms of business ownership
    • 4.3 Types of organizational structure
    • 4.4 Reading-a successful organization
    • 4.5 Language review
    • 4.6 Skills for socializing and networking
    • 4.7 Case study-Auric Bank
    • 4.8 Case study-outsource/keep in-house
    • 4.9 Test
    • 4.10 Expanded reading
    • 4.11 Ss' presentations
    • 4.12 Ss'videos
    • 4.13 Ss' videos-class 3
    • 4.14 Ss' videos-class 1
    • 4.15 Ss' videos-class 2
  • 5 Money
    • 5.1 Financial Terms
    • 5.2 Dealing with Figures
    • 5.3 Reading-Reporting financial success
    • 5.4 Language review-describing trends
    • 5.5 Case study-Angel Investments
  • 6 Advertising
    • 6.1 Business Vocabulary
    • 6.2 Reading: Successful advertising
    • 6.3 Designing advertising campaign
    • 6.4 Case analysis-Nike Ads
    • 6.5 How to do presentations?
  • 7 Employment
    • 7.1 Business Vocabulary
    • 7.2 Recruitment Process
    • 7.3 Reading: Retaining good staff
    • 7.4 Skills for managing meetings
    • 7.5 Case study-advertise for a GM
    • 7.6 Simulation of job interview
case study--Choose a best hotel for seminar

教学内容WORK, REST AND PLAY(工作与娱乐) CASE STUDY

教学目标

1. 了解案例背景;Understand the background

2. 学会使用电话用语安排商务会面;familiar with telephone skills to arrange meetings

3. 培养团队协作精神,提高解决商务问题的能力; teamwork, problem-solving capability

教学方法任务型教学法,角色扮演法,游戏; task-based, role play, game

教学设计1. 案例背景介绍(输入)input information

            要求:让学生快速阅读案例背景,把表格中的关键信息找出来。

 Read the Background  on P20 and fill in the following table with the   information.                        

 

Company

 
 

 ICON

 
 

Based in

 
 

 LA, USA

 
 

Wants to organize

 
 

 SEMINAR IN FRANCE

 
 

Dates

 
 

 FRIDAY JULY 5TH –SUNDAY  JUYLY 7TH

 
 

Objectives

 
 

 WORK, REST AND PLAY

 
 

Department-in-charge

 
 

TRAVEL SERVICE DEPARTMENT

 
 

Hotel characteristics

 
 

 STYLISH, VALUE FOR MONEY

 

2.任务设置(输出)

         Department (负责部门):Travel Service of Icon

         Person-in-charge(责任人): Manager, ICON's Travel Service

         Participants(参与人员): PA and other two colleagues

   

   Task (任务)The travel service department of ICON has to choose a great hotel for a seminar held in France. The manager of ICONs travel service phones the Account managerfor Corporate Travel at Universal Airlines. He asks Universal to propose three hotels in Francefor the seminar.

              

                               

 

                      Meeting minutes (会议记录)

 
 

Date(日期):                             Venue/Place(地点):

 
 

Chairperson(会议主持人):               PA(助理-会议记录人):

 
 

Present (其他参与人员):

 

 

Purpose: Choose a hotel for the  seminar in France.

 
 

Factors to be considered(选择酒店的标准): stylish(现代), value for money(实惠)//(量化因素)price, location(位置), facilities(配套设施), room requirements(会议室要求), dietary requirement(饮食要求), etc.

 

 

1. Welcome and call to order(欢迎并宣布开会)

 
 

2. Discuss to choose a best hotel(讨论并决定最终方案)

 

 

Chateau Monfort***

 
 

Hotel Marine***

 
 

Hotel Splendid***

 
 

Advantages

 



 

Disadvantages

 



 

Final decision

 

  

3. Assignment:  

1) work in groups of 4 students, 

2) register and log in the website of bookings (缤客), 

3) find out the perfect hotel for this seminar 

4) screenshot your reservation 

5) explain the reasons of your choice