商务英语写作

张关俊

目录

  • 1 第一单元 Introduction
    • 1.1 第一课时 The Differencesbetween GE and ESP
    • 1.2 第二课时Format of Business Letters or Emails
  • 2 Establish Business Relationships
    • 2.1 Methods to Establishbusiness Relations
    • 2.2 Structure of Letters/Emails to Establish Business Relations.
  • 3 Enquiries and Replies
    • 3.1 Enquries
    • 3.2 Client Analysis
    • 3.3 Replies
  • 4 Offer  and Counter-offer
    • 4.1 Offer
    • 4.2 Counter-offer
  • 5 Orders, Acceptance and Rejection
    • 5.1 Order
    • 5.2 Acceptance and Rejection
  • 6 Contract
    • 6.1 Contract Basics
    • 6.2 Details and Suppliment International Trade Contract
  • 7 International Payment
    • 7.1 Payment Instruments
    • 7.2 Letter of Credit
  • 8 International Transportation
    • 8.1 Introduction
    • 8.2 Clauses of Shipment and B/L
  • 9 International Trade Insurance
    • 9.1 新建课程目录
    • 9.2 Basis Risks
Acceptance and Rejection

Acceptance

  If the terms and conditions in the order are satisfactory, then theseller must indicate his/her acceptance.

Structure of acceptance

  1. confirmation/acknowledgement/gratitude

  2. Indicate acceptance

  3. Draw attention to other goods

  4. Expectations



Rejection or offering substitute

  Structureof rejection

         1. Confirmation

         2. Regret

         3. Reasons

         4. Offeralternatives/substitutes

         5. Sorryagain/echo

         6. Hope


Offering substitute

 If it is impossible to supply the ordered goods, but there are someother similar goods to meet the buyer's need as well 


Guidelines for closing the negotiationprofessionally

  A proper closing of negotiation is never done in a hurry. Quicker israrely better.

  “WHO gets HOW MUCH, of WHAT, WHEN? Good contracts focus on keyelements. Make sure all of them covered.

  Obligations detailed.

  Avoid vague or ambiguous wording

  Implementation program devised.