Replies to the Enquiries
I. Contents
1 Salutation: client’s title and name
2 Greeting：
3 Body: clearly answer/explain the question/request in theenquiry with highlights
3 Ending：
4 Signature: completecompany information
II. samples Analysis
Format Sample
Dear Mr. XXX ，
How are you?
Many thanks for your inquiry datedXXXXX
…….. -
we are looking forward to your earlyreply。
Sincerely yours/Yours faithfully/Bestregards
XXX
Export Manager
Hangzhou xxx Co., Ltd.
8th GaofengRoad,QuZhou,ZheJiang,325000,China -
Tel: 0086 0571- XXX
Fax: 0086 0571- XXX
E-mail: xxx@XXX.com
Website: http://xxx.en.alibaba.com
2. Reading
3. Key Pionts in Writing
（1） Subject： a very important part in your Email
New Clients: show the demanding points in their enquiries (how?)
Regularcustomer: the specific issue or point of the negotiation. (how?)
Promotionor Newly-launched: (how? )
A. Bad ideas:
Pretending to be friends/acquaintance/connections with matey words: RE:/RE:RE:/FW:/Reply:
Boastingandgeneralized words：Best Price, Top Quality, Super Technology
Seductive words and unsubstantial promise：100%Free, Only for You, Ever Best Discount
Rough Tone ignoring emotion/feeling: Please come to see us
B. Proper Operation:
Recipient's name in the Sub：Hi James、DearNeal Han、To Mr. Williams
Timelysubject：News、Updates、Not-to-miss、Last7-day offer
Directreal interest: 27% cut-off for spring sale、Free shipping to Canada
Targetedregion, position, brand, etc.: Speciallyfor India Retailors, Industry Report of xxx
（2） The Body
A. the Commodity type and Specification (pics)
B. Commodity Performance and relative certificates
C. Quotations based on the Quantity and validity
D. Price terms with Destination Port (CIF, FOB…)
E. Catalog & price list soft copy
F. Other necessary information the buyer wants to know
4. Problems in Following Up Clients
