Client Analysis

before we reply any enquiries from the potential clients, it is more important to analyse the clients than just reply without second thought

I Analysis – Value of Enquiry

1. recipient’s name salutation?

2. Specific enquiry about the products?

3.  Company introduction?

4.  Email suffix?ß5. signature with company contacts,websites..?  

II  Analysis—enquiry content

1) Meaninglessenquiry

2) Enquiry for business relationship not mentioning specific products.

3) Enquiry mentioning specific products.

4) Enquiry mentioning specific products and other terms like price, delivery, etc.

III Cclient Classification

1 Clients with Strong Intention

2 potential Clients

3 Aimless Clients

4 Clients gathering Information/ competitors

5 Clients Requesting Samples

IV How to Deal With such Enquiries

1  Filter

   Clients gathering information/ competitors

   Clients requesting samples

2  Cultivate:  Aimless Clients

3  Focus on

   Clients with Strong Intention

   Potential Clients