Letters/Emails to Establish business Relationship
I. Structure
Step1: The source of the writers’information
e.g.
We have obtained your name andaddress from …
Having obtained your name andaddress from …,
We learn from …that you areengaged and well experienced in the line of …
Step 2: The writer’s intention:
e.g. We are willing to enter intobusiness relations with you.
Step3: A brief introduction to your businessscope, experience and products
e.g. We are experienced in pushingthe sales of light industrial products.
Step 4:The reference as to your firm's financial position and integrity;
Step 5:Expectation for cooperation and an early reply.
e.g.
We look forward to your early reply
Your early reply is appreciated
II. Cases Study
Sample 1.
SUB:________________
Dear Mr.Guo,
We haveobtained your address from the Commercial Counselor of your Embassy in Doha and now are writingyou for the establishment of business relations.
We arevery well connected with all the major dealers here of light industrialproducts, and feel sure we can sell large quantities of Chinese goods if we getyour offers at competitive price.
As to ourstanding, we are permitted to mention the Doha Branch of the HSBC, Doha, as a reference.
Pleaselet us have the necessary information regarding your products for exports.
Yoursfaithfully.
PaulJohnson.
(SignatureBloack )
Sample 2
SUB:________________
Dear Mr.Sun
We write tointroduce ourselves as one of the largest exporters, from
Weenclose a copy of our latest catalog covering the details of all the itemsavailable at stock, and hope some of these items would be of interest to you.
It willbe a great pleasure to receive your inquiry for any of the items against whichwe will send you our most favorable prices.
Should,by chance, your corporation not deal with the import of the goods mentionedabove, we would be most grateful if this letter could be forwarded to thecorrect import corporation.
We arelooking forward to your favourable and prompt reply.
Yoursfaithfully.
PaulJohnson
(SignatureBloack )
