商务英语写作

张关俊

目录

  • 1 第一单元 Introduction
    • 1.1 第一课时 The Differencesbetween GE and ESP
    • 1.2 第二课时Format of Business Letters or Emails
  • 2 Establish Business Relationships
    • 2.1 Methods to Establishbusiness Relations
    • 2.2 Structure of Letters/Emails to Establish Business Relations.
  • 3 Enquiries and Replies
    • 3.1 Enquries
    • 3.2 Client Analysis
    • 3.3 Replies
  • 4 Offer  and Counter-offer
    • 4.1 Offer
    • 4.2 Counter-offer
  • 5 Orders, Acceptance and Rejection
    • 5.1 Order
    • 5.2 Acceptance and Rejection
  • 6 Contract
    • 6.1 Contract Basics
    • 6.2 Details and Suppliment International Trade Contract
  • 7 International Payment
    • 7.1 Payment Instruments
    • 7.2 Letter of Credit
  • 8 International Transportation
    • 8.1 Introduction
    • 8.2 Clauses of Shipment and B/L
  • 9 International Trade Insurance
    • 9.1 新建课程目录
    • 9.2 Basis Risks
Methods to Establishbusiness Relations


I Methods to establishbusiness relations:

Banks,

Chamber of Commerce (at home orabroad) (商会)

Trade Directory(工商行名录)

Advertisement, (广告)

Commercial Counselor's office, (商赞处)

Friends in business Circles(商界朋友)

Trade Shows(展会)

Internet.

Yellow page


Question:   Do you think these are enough? Do you have any other methods?

 

 Search Internet

          1. Exhibition: Cantonese Fair,   HK Fari…..

          2. Customs Data:

            http://strategis.ic.gc.ca/sc_mrkti/cid/engdoc/

            www.nzimporters.co.nz

             www.bmb.pl

             http://www.b2bbest.com

            http://www.b2bchina.com.hk

         3. 商务部全部服务项目

         4. 外汇、交单的银行记录、报关公司的记录、货代的单据及提单等中存在的大量信息

         5. Importers方法

         6. 关键词上加引号

         7、Distributor方法

         8. 其他类型目标客户搜索

         9. Price 方法

        10 buy方法

11 国家名称限制方法

12 关联产品法

13 marketresearch方法

14 著名买家法

15 观察搜索引擎右侧广告

16 寻找行业展览网站

17 高级搜索的title方法

18 寻找有连接到大客户网站的网页

19 寻找有引用大客户网址的网页

20 网址包括大客户公司名

21 多种语言方法

22 专业文档方法

23 网址目录方法

24 企业名录网站方法

25 进口商与分销商名录网站方法

26 行业网站方法

27 综合商贸网站方法

        28 黄页网站查找方法

29 商务部世界买家网

30 商务部驻外机构

31 各国行业协会

32 进出口协会会者商会

33 行业巨头渠道

34  Alexa工具

35 国际招标投标信息

36 第三方机构提供的数据、名录

37 邮件群发专家

38 论坛法

39 值得推荐的网络营销网址

40 Key word法;

41 相关产品法;

42 skype

商务部下设7个商会:

1、中国纺织品进出口商会

2、中国轻工工艺进出口商会

3、中国五矿化工进出口商会

4、中国食品土畜进出口商会

5、中国机电产品进出口商会

6、中国医药保健品进出口商会

7、中国对外承包工程商会


II.  Terms and Phrases

1. Deal/ dealer/ retailer/ wholesaler

2.Light /heavy industrial /agriculturalproducts/

3.Standing/ standing cost/ order/ director

4. credit/ financial standings

5.Quotation/quotation table/ price list

6. Discount/market quotation(贴现/市场行情)

7.Turnover(营业额)

 

III.Letters/Emails to Establish business Relationship

Step1:  The source of the writers’information

e.g.

We have obtained your name andaddress from …

Having obtained your name andaddress from …,

We learn from …that you areengaged and well experienced in the line of …

Step 2:  The writer’s intention:

e.g. We are willing to enter intobusiness relations with you.

 

Step3:  A brief introduction to your businessscope, experience and products

e.g. We are experienced in pushingthe sales of light industrial products.

Step 4:The reference as to your firm’s financial position and integrity;

Step 5:Expectation for cooperation and an early reply.

e.g.

We look forward to your early reply

Your early reply is appreciated

 

Sample 1.

                                               SUB:________________

Dear Mr.Guo,      

 

We haveobtained your address from the Commercial Counselor of your Embassy in Doha and now are writingyou for the establishment of business relations.

 

We arevery well connected with all the major dealers here of light industrialproducts, and feel sure we can sell large quantities of Chinese goods if we getyour offers at competitive price.

 

As to ourstanding, we are permitted to mention the Doha Branch of the HSBC, Doha, as a reference.

 

Pleaselet us have the necessary information regarding your products for exports.

 

Yoursfaithfully.

 

PaulJohnson. 

(SignatureBloack )

 

Sample 2

                                               SUB:________________

Dear Mr.Sun

 

We write tointroduce ourselves as one of the largest exporters, fromChina, of awide range of Machinery and Equipments.

 

Weenclose a copy of our latest catalog covering the details of all the itemsavailable at stock, and hope some of these items would be of interest to you.

 

It willbe a great pleasure to receive your inquiry for any of the items against whichwe will send you our most favorable prices.

Should,by chance, your corporation not deal with the import of the goods mentionedabove, we would be most grateful if this letter could be forwarded to thecorrect import corporation.

 

We arelooking forward to your favourable and prompt reply.

 

Yoursfaithfully.

 

PaulJohnson

(SignatureBloack )