商务英语写作

张关俊

目录

  • 1 第一单元 Introduction
    • 1.1 第一课时 The Differencesbetween GE and ESP
    • 1.2 第二课时Format of Business Letters or Emails
  • 2 Establish Business Relationships
    • 2.1 Methods to Establishbusiness Relations
    • 2.2 Structure of Letters/Emails to Establish Business Relations.
  • 3 Enquiries and Replies
    • 3.1 Enquries
    • 3.2 Client Analysis
    • 3.3 Replies
  • 4 Offer  and Counter-offer
    • 4.1 Offer
    • 4.2 Counter-offer
  • 5 Orders, Acceptance and Rejection
    • 5.1 Order
    • 5.2 Acceptance and Rejection
  • 6 Contract
    • 6.1 Contract Basics
    • 6.2 Details and Suppliment International Trade Contract
  • 7 International Payment
    • 7.1 Payment Instruments
    • 7.2 Letter of Credit
  • 8 International Transportation
    • 8.1 Introduction
    • 8.2 Clauses of Shipment and B/L
  • 9 International Trade Insurance
    • 9.1 新建课程目录
    • 9.2 Basis Risks
第二课时Format of Business Letters or Emails

I. The Formats of  Business Letters/ Emails

Main Features of a Biz letter

Whenwriting a biz letter, we have to bear the following features in mind:

1Purpose: to communicate is the main purpose of biz letter

2 cost: abiz letter is relatively expensive. (why?)

3 record:a biz letter is a kind of record of your biz evidence.

ßTheletter format could be informal and formal. Biz letters generally belong to theformal ones

The mostcommon used formats include:

1 Theblock style (齐头格):

2 Themodified style (混合式): 

         modified block with indented paragraphs(段落缩头式) and 

          modified block with blockedparagraphs (段落齐头式)

3 Simplified style(简化式)




II. The Essential Parts of a Biz Letter

A typical biz letter consists ofseven parts:

The letterhead

   Position: heading at the top of a letter

   Contents:name, address, telephone, fax number of a company.

   Theletterhead printed on the company's stationery could include other items:company's logo, website, e-mail address.

The date line

Format:

M/D/Y(USA)

D/M/Y(UK)

Y/M/D(Chinese)

The dateline is just below the letterhead. The date may be written on the left, incentre, or on the right.


The inside address

Theinside address is the receiver's address, identical to the deliveryaddress  on the envelope.

Position:beneath the heading, flush at the left.


The salutation

  Thesalutation is the greeting to your recipient.

   Contents:a personal or professional title, the name of the recipient.

"To Whom It May Concern” , “Dear sirs”, “Ladies”, these forms are out of date. 


The body of the letter

The complimentary close

 This part is a way to say good-bye toend the letter.ßßThere are 3 kinds of complimentaryclose: formal, semiformal and informal.

     Formal                   Semiformal                  Informal

   Yoursfaithfully       Sincerely yours             Sincerely

   Yours verytruly      Cordially yours              Cordially

   Faithfullyyours      Very cordially yours       Regards

                                                                        Take care

                                                                        Thanks

                                                                           Love

The signature

The signature generally consists of asymbol, a typed-out name, and a title.ßThe writer should pen-write thesignature personally, or chop the name or letter.


The Optional Parts of a Biz Letter

1 theReturn Address(寄信人地址)

   in most cases the return address is printedon the letterhead. It is necessary only when you are using a blank sheet of paper.

2 theAttention Line(主办人\经办人):

  If youwant your letter attended by or directed to a specific person or department,add an attention lineßPosition:two lines beneath the inside address or two lines above the salutation

NOTE: inthe inside address, there is no specific recipient.

E.g.  Attention: Paul Zhang, Presidentß       

       Atten:       PaulZhang, President

3 theSubject line(事由)or Reline:

  The Subject line helps both the sender and the recipient identify the subjectmatter.

  The Subject line usually consists of only a few key words on the main matter theletter deals
  Position:two lines below or above the salutation

               thesame line with the salutation but placed in the middle of the line

Note : the font of the subject line should be capital orunderlined

E.g.  Ref: yourorder No.112

        Sub: yourorder No.112

4 theTypist's/reference Initials(署名):

It refersto the initials of the writer and the typist.

Example: 

         JS:MS   JS/MS   JS-MS


5 the Enclosure Notation(附件):

when sth else is sent together with theletter, an enclosure notation is to inform the recipient to check.

examples: Enclosure(s):ßEncl(s):

                 Encl:   1: **********

                           2: **********

6 Carbon Copy Notation

    It is to send a copy of the letter topeople or departments other than the receiver.

    CC or cc

    E.g. CC: Mr. Paul Zhang 

         cc: Mr. Paul Zhang    

        CC: Mr. Paul Zhang 

              Mrs. Juliet Huang


7 The Postscript Notation(附言):

   Thepostscript notation (shorted as PS) is used to add an afterthought. But inmodern biz writing, it is better not to use it.

  E.g. PS: Weneed another broom.



IV Email Format