Maintaining Interest

                                  保持听众的兴趣

学习内容提要:

• Maintaining interest through effective delivery 通过生动精彩的报告方式保持听众的兴趣

• Useful phrases for clarifying what you mean, checking the audience is following aand involving the audience  解释说明、确认听众理解、与听众互动时可用的实用表达

Context 情景

1 听两段发言的节选（A和B），根据下图中的提示回答问题。

1  What is the main point of each presentation?

2 How easy are they to understand and follow? Why?

3 How interesting are they to listen to? Why?

2 下图中的人在做报告或演示。仔细看图，列出做报告或演示时使用积极的肢体语言都有哪些窍门。

Presentation 语言呈现

发言方式

1 听关于新产品的介绍。在下面三组特点中，说话人重点强调了哪一组？

 a  good quality, reliable and attractive

 b  attractive, economical and durable

 c reasonably priced, reliable and ready to launch

小贴士：要将某个要点表达清楚，最好重复三遍，或者将相关特点三个三个分组（最好每组的三点开头字母相同）。

2 闭上眼睛再听一遍录音。注意说话人断句、重读和停顿的方式。用手打拍子模仿录音的韵律。

3 再听一遍录音，在下文中说话人停顿的地方画//，在说话人重读的单词（或单词的重读音节）下划线。

So, given the excellent pricing strategy and promotional campaign, and given the fact that we have a highly desirable product, I think we're onto a winner. That means we'll be able to establish ourselves in the market well before any similar products become available and I'm sure you'll all agree, we're sure of success.

小贴士：

• 连读能使发言更流畅。

• 重读关键词能加深听众的印象。

• 通过停顿能区分不同的发言有点。

4 最后，在说话人连读的词下面画 ∨， 是发言听起来更流畅。

与听众互动

5 音频4.2中的说话人是如何与听众互动的？参看第103页的录音文本，画出有用的表达和方法。

6 按正确的顺序排列单词，组成说话人用来与听众互动的表达。

1 know,.../ sure/ you/I'm /As /all

2 hear/ Can /me?/ everyone

3 you'll/ sure/ agree.../ I'm /all

4 what/Does/they're/ know/ working/ anyone/ on?

5 us / what/ think/ the / well? /So /makes / do/ new/PDMS/ will

6 too / if/ speaking/ know/ I'm / fast./ Please/ me /let

解释说明

7 阅读以下来自同一发言的节选。用发言人用来阐明意思的表达填空，参照第103页音频4.2的录音文本，核对答案。

I'm here today to talk about the launch of our latest product, the new PDMS: 1______________ Portable Data Management System. For the launch, we've got brochures being printed as I speak-- they're four-colour A4, er, sorry, 2________________ they're large, glossy brochures.

So, given the excellent pricing strategy and promotional campaign, and given the fact tact we have a highly desirable product, I think we're onto a winner. 3___________ we'll be able to establish ourselves in the market well before any similar products become available. 4____________, and 5_________, we're sure of success.

 Practice 演练

发言方式

1 阅读下面新产品介绍的部分笔记，扩展并整理这些内容，列举出产品的三个突出优点。

• Launch 2nd July-newspaper adverts, website

• Competitor developing similar product- not ready until next year

• Our product:

  --energy efficient

  --easy to handle-improved design

  --made from recycled products- environmentally friendly

• Developmental testing--excellent results    

2 看你给出的练习1的答案，标记出停顿处和重读处。大声朗读并录音。

3 用第85页卡片上的词来造句，大声朗读句子，尽量保持流畅。标记出你认为应该重读的词语。

1

        2

3

       4

小贴士：为了与听众保持互动，应该避免语速过快或过慢。

解释说明，与听众互动

4 将下列表达填入下表的正确位置中。

The VLE, that's the Virtual Learning Environment.

It's similar to our current policy.

Why do you think that happened?

Here's an example.

Can anyone tell me what our best-selling product was last year?

Let me give you an example of what I mean?

PSO, that stands for Project Support Office.

Tell me if I'm speaking too fast.

Can you hear me at the back？

To put it another way, ...

OK?

5 提到在场的其他人，可以让他们有参与感，觉得你重视他们的意见和感受。想想如何用不同的方式来补全下列表达。

1 As you will all be aware,...

2 ..., as Vilas knows all too well.

3 Stefano, can I ask you to...

4 Giorgi, would you like to add anything to what I said about...?

5 Marco, would you mind...?

6 As Matthew has just said,...

7 So, Yasuf, what's the current status of...?

8 I'll send you all a copy of...

6 练习4中的哪些表达可以用于下列情况？

1 You realize you've been speaking quickly.

2 It's a big room, and the back row is a long way from where you are standing.

3 You don't know whether everyone understands the jargon you want to use.

4 You want to involve the audience by asking them to guess how much work you outsource.

5 You wan to clarify your point by giving an example.

6 You want to explain that 'PDMS' on your slides means 'Portable Data Management System'.

Consolidation 巩固练习

1 想想你即将要做的商业报告或演示。利用地86页的表格来准备如何在发言是保持听众的兴趣。（如果你没有要做的商业报告或演示，参照本单元“演练”部分练习1的笔记构思一个商业报告或演示。）

2 写下报告或演示的主体部分，标记出需要连读的词、停顿处以及需要重读的词。练习做报告或演示。

3 现在在提示卡上写下关键词/要点，根据这些笔记做报告或演示，重读关键词，在恰当的地方连读或停顿。给自己录音。

小贴士：写讲稿时请用双倍行距，这样就可以标记出停顿处、重读的关键词及需要连读的词。

4 做完报告或演示后，花一些时间反思一下。

• Did the audience remain interested throughout?

•  What would you do differently next time?

Reference 重要词汇和表达

Useful phrases 实用表达

Involving the audience 与听众互动

Checking the audience is following 确认听众理解

Clarifying what you mean 解释说明

Vocabulary 词汇

New products 新产品

学习建议

练习做报告或演示时，站在镜子前，使用肢体语言来辅助你的语言表达。例如，当你问问题时， 应与听众进行眼神交流。

Review 复习

Skills 技巧

写出可以帮助保持听众兴趣的肢体语言和说话方式。

Useful phrases 实用表达

改正下列句子中的错误。

1 Does everyone can hear me?

2 I am speaking too fast?

3 What do this mean?

4 What you think our strategy was when we found this out?

5 What did we then?

Vocabulary 词汇

完成下面的字谜游戏。

Down

1 To advertise, to market

2 To plan how a product will look or work

3 A plan or way forward

4 A production line produces a ______________

Across

5 A company selling similar goods or services to your compnay

6 You may need to negotiate the ___________ date of your supplies.

Pronunciation 发音练习

请看第103页音频4.1b段的录音文本，将你认为应该重读的关键词划线标出。朗读文本，然后录音进行比较。

Transcripts

4.1

A  Right, well, this is the flat-bed machine. I think you'll find it, er, interesting. Its printing rate is 5,000 sheets per hour. As the machine increases in size, so the output becomes lower. This machine here, for example, has a lower printing rate of... um, of... I...I cant't remember,... anyway, it's less than 5,000 per hour. Sheet-fed rotary machines, however, give many mechanical advantages over the traditional flat-bed machines and allow us to produce higher volumes. Er, machines can be single-colour, two-colour or four-colour and...

B Good afternoon. I'm going to give you an update on the progress we're making on the VLE, that's the Virtual Learning Environment. Can you hear me at the back, by the way? If not, I can adjust the volume on this microphone... OK? Right, what do you know about the VLE project? Well, we started six months ago and we're looking at the different online experiences we offer our clients. Basically, we're lacking consistency, cohesion and clarity. What this means is that...

4.2

Hello, everyone. I'm here today to talk about the launch of our latest product, the new PDMS: that stands for Portable Data Management System. Er, can everyone hear me? Good. I'll say something about the selling points and then I'll say a few words about the launch. Well, I've had to keep an eye on this one I've brought to show you, as my daughter would have had it-- she thinks it's great!

So, what makes us think the new PDMS will do well? Basically, as I'm sure you all know, it's reasonably priced it's reliable and it's ready to launch. Not only that, but we've managed to bring our production dates forward,so we're ahead of our compoetitors. Does anyone know what they're working on? Yes, that's right--it's a mililar product to ours, but more expensie, and it won't be ready for another six to nine months. So, if we push our product into the market now, we can fill the gap. If I'm speaking too fast, please let me know--I'm just so excited by this product! For the lauch, we've got brochures being printed as I speak--they're four-colour A4, er, sorry, what I mean by that is they're large, glossy brochures. We've also got several pages on our company website being developed to promote the PDMS, and we'll look into direct marketing via email and text.

So, given the excellent pricing strategy and promotional campaign, and given the fact that we ahve a highly desirable product, I think we're onto a winner. That means we'll be able to establish ourselves in the market well before any similar products become available. In other words, and I'm sure you'll all agree, we're sure of success! 

Answer key

Context

1

1 It's not obvious what the main point of presentation A is--something about printing machines? Presentation B's purpose is explained: to update on the VLE.

2 Presentation A is not so easy to understand, as the presenter speaks quickly and there is a lot of jargon. Presentation B is easier to follow because the preenter pauses between main points, stresses key words and ideas, and explains any jargon. She also checks the audience can hear and asks them questions.

3 The above points mean that presentation B is more interesting to listen to than presentation A.

2 Suggested answers

• Make sure the audience can see you--don't hide behind the equipment.

• Don't turn you back on the audence, even when demonstrating a visual.

• Keep your hands still and relaxed while talking.

• Stand close enough to the audience so that they can hear you clearly, especially if you are not using a microphone. However, don't get too close, or the people in the front may feel uncomfortable. Remember that this will vary from culture to culture.

• Look at the audience when you speak to them. Glance at your notes occasionally to keep yourself on track, but try to make eye contact with two or three people in different parts of the room.

Presentation

1 c

5 To involve the audience, the presenter asks questions (including rhetorical questions) and makes sure the audience can hear what she's saying. She uses humour in the openin section, joking about her daughter wanting to keep the new product because it's so good.

Useful phrases she uses are:

as I'm sure you all know,...

DOes anyone know...?

If I'm speaking too fast, please let me know.

and I'm sure you'll all agree,...

6 

1 As I'm sure you all know,...

2 Can everyone hear me?

3 I'm sure you'll all agree...

4 Does anyone know what they're working on?

5 So what makes us think the new PDMS will do well?

6 Please let me know if I'm speaking too fast.

7

1 that stands for

2 what I mean by that is

3 That means

4 In other words

5 I'm sure you'll all agree

Practice

1 Suggested answers

I'm sure you all know that our competitor is developing a product similar to ours, due to be launched next year. What do you think our strategy was when we found this out? That's right, we brought rward our launch date to 2nd July and we'll use newpaper adverts and the website to inform our customers. I'm completely confident we'll do well. Developmental testing has produced excellent results. We've an exciting new design and we've been careful to use recycled products. What does this mean? It means our product is energy efficient, easy to handle and environmentally friendly--a sure winner!

3 I'm competley confident we'll do well.

   What does this mean?

   What do you think our strategy was when we found this out?

It means our product is energy efficient, easy to hand and environmentally friendly--a sure winner.

4

Review

Skills

Suggested answers

Facing the audience and keeping eye contact can make the audience feel involved. Ask them questions can also achieve this. Speaking clearly, stressing key words and pausing between ideas can make delivery more effective.

Useful phrases

1 Can everyone hear me?

2 Am I speakiing too fast?

3 What does this mean?

4 What do you think our strategy was when we found this out?

5 What did we do then?

Vocabulary

1 promote            2 design   3 strategy      4 product

5 competitor       6 delivery

Pronunciation

Good afternoon. I'm going to give you an update on the progress we're making on the VLE, that's the VirtualLearning Environment. Can you hear me at the back, by the way? If not, I can adjust the volume on this microphone... OK? Right, what do you know about the VLE project? Well, we started six months ago and we're looking at the different online experiences we offer our clients. Basically, we're lacking consistency, cohesion and clarity. What this means is that...