The First few minutes

                        开场几分钟

学习内容提要

• The importance of making a good first impression留下良好印很重要

• Useful phrases for greeting the audience, introducing yourself and others, and giving the purpose of your presentation 问候听众、介绍自己和其他人、说明报告或演示目的的实用表达

Context 情景

1 想一想常见的商业报告和演示都有哪些类型

• Giving a guest lecture at a conference

• Explaing a new product at a trade show

• Presenting a new policy to the sales team

2 回想一下你最近做过的一次商业报告或演示，回答以下问题。

Why did you give the presentation?

Where were you?

How long did the presentation last?

Who was the audience? How well did you know them?

Do you think you made a good first impression?

3 下面是商业报告和演示的一些开场技巧。你用过这些技巧或听其他人用过吗？是在什么场合？

a surprising fact

a story/anecdote

a question

a joke

小贴士：将笑话是保持听众兴趣的一个好办法，但并非适用所有场合和文化。

做商业报告和演示时，在哪些场合中使用这些技巧更合适，哪些场合不太合适？在商业报告和演示开场几分钟里，还有哪些能吸引听众注意力的方法？

Presentation 语言呈现

1 听录音里节选的四段报告（1~4），将它们与下列主题/场合（a~d）对应起来。

a   an annual conference

b  a factory tour

c  a construction schedule

d  a new way of working

2 再听一遍录音，回答下列问题。

1 Which speakers will be giving their presentation

    a) on their own     b) with others?

2 How well each speaker knows the audience?

3 Which of the techniques from Exercise 3 in the Context section Speaker 2 uses?

表达问候

3  a 问候听众时可以用下面这些表达。请选出在非正式场合常用的表达。

  b 再听一遍这四段报告的节选。说话人分别用了什么样的问候语？你在做英语商业报告时还会用哪些说法来表达问候呢？

小贴士： 说话人常会使用缩略形式让自己的讲话听起来更随意、更流畅一些：I would like=I'd like; I am=I'm; my name is=my name's; I will=I'll等等。

简要介绍

4  a 请看下列表达。参看第90页音频1.1的录音文本，将另外一些介绍自己和其他人时所用的表达填入表格。

b 用上表中的表达，完成下列任务。

• Introduce yourself

• Introduce your colleagues and say what they do

小贴士：做自我介绍时，要说清楚你的姓名、职务、部门、公司/组织名称。

说明目的

5  a 将说明报告或演示目的的前半句话和后半句话对应起来。

1 I'm here today to...

2 I'm going to talk about...

3 The purpose of my presentation ...

4 Cecile will tell you...

5 I just wanted to let you...

a ... know about the new computer system.

b ...put forward our proposal.

c ... is to outline the new health and safety procedures.

d ... aboiut the course.

e ... the plans for the compnay.

b 用上题句子的前半部分（1~5）造句，写出你在做商业报告或演示时可能会用到的句子。

Practice 演练

1 听录音，回答下列问题。

1 Who is the speaker?

2 What is the reason for the presentation?

2 再听一遍录音。说话人用了哪些表达：

1 greet the audience?

2 introduce herself?

3 explain what she will speak about?

小贴士： 转换话题时可稍作停顿，这样可以给听众以回味的时间，或是表明下面的信息很重要。

3 参看第90页音频1.2的录音文本，在你认为说话人可能停顿的地方用//加以标识。大声读出这些句子并录音，在该停顿的地方停顿。再听一遍音频1.2，并与自己的录音进行比较。

4 将下列句子补充完整。

1 Good afternoon, ladies...

2 I'd like to welcome...

3 Hello, everyone, and thanks...

4 The purpose of my presentation is to...

5 My name is Jacques and I'm ...

5 改正下文中的错误。

Good afternoon to ladies and gentlemen. Welcome by Tarlex here in Helsinkin. Let me introducing myself. My name's Hari Mikkonen and I'm production manager here. Here is Mikka Lehtinen, who will show you around the factory later. Mikka is responsible at maintaining the machinery here on site. 

6 假设你现在要给一批客户介绍你们公司的产品或服务，而你此前完全不认识这群客户。

• Greet the audience and htank them for inviting you.

• Introduce yourself and your colleagues.

• Say what your talk will be about.

7 a 假设你是Meeli Saluveer。你收到下面这封邮件，简要写出你打算要说的内容。

   b 练习用英语做报告的开场，要尽量给听众留下良好的第一印象。

Consolidation 巩固练习

1 设想一下你将来需要做的两个不同的商业报告或演示，列出以下内容：

• the subject

• what you hope to achieve

• your audience

• how you will open the presentation

2 从你为上题设想的两个商业报告或演示中选择一个，写出你计划在开场时要说的内容。

3 练习介绍你的报告或演示。（可以给自己录音）

4 用第82页上的表格评价自己的表现。

Reference 重要词汇和表达

Useful phrases 实用表达

greetings 问候

Introduction介绍

Purpose 目的

Vocabulary 词汇

Systems and processes 系统与流程

学习建议

如有可能，给自己拍摄视频或请同事帮忙拍摄视频，记录自己做商业报告和演示的过程。之后，与同事一起观看视频，讨论自己各方面的表现（肢体语言是否得体，礼貌与否等）。做好相关笔记，一遍下次有所改进，例如：不要说 I want you all to..., 而是说 Please could you all now...

Review 复习

Skills 技巧

听录音里三段商业报告的开场。你认为每个人是否给听众留下了良好的第一印象？为什么？

Useful phrases 实用表达

1 将下列句子的前半部分和后半部分对应起来。

1 Let me introduce

2 I'd like to welcome you all

3 Today I'm going to

4 Good evening. My name's Gill Sand and

a myself and my colleague.

b to Hull Communications.

c I'm the press officer here.

d tell you about some chasnges to company policy.

2 假设有一群客人来参观你们的工厂。你要问候他们，并向他们介绍自己和一位同事。你会说些什么？

3 你准备给你的同事们做一个商业报告，及介绍你最近上的一门课程。练习报告的开场部分，要注意给听报告的人留下良好的第一印象。用第82页上的表格来评估自己的表现。

Vocabualry 词汇

你能再这个单元中找到几个与“系统”和“流程”有关的词汇吗?用其中6个单词造句。

1______________________________________________________

2_____________________________________________________

3___________________________________________________

4____________________________________________________

5____________________________________________________

6_____________________________________________________

Pronunciation 发音练习

参看第91页音频1.3中的第二个说话人的录音文本。再听一遍录音，用//标示出说话人停顿的地方。你自己来做一遍这个开场，并录下来。英语发音要清楚，并在原录音停顿的地方停顿。听自己的录音，你的开场效果如何？

Transcripts

1.1

1 Good afternoon. Thank you for inviting us to speak to you today. My name's Christian Bright and I'm the construction manager of Nauer. I'm here today with Pam Telger and Sam Bruno, two of our constsruction engineers. We're going to talk through the revised schedule for the development of the Queens Road car-park site, in particular, the proposed timetable for each of the stages.

2 Hi there. Come on in, sit down... I don't bite--well, not on Thursdays, anyway! Anyway, thanks for coming along. As you've probably already heard, Andres off today, so I've been asked to tell you about the new shift system the company's planning to implement in all its European plants, so...

3 Good morning, ladies and gentlemen, and welcome to this year's Enterpriese Summit. Let me start by introducing myself. I'm Maria Fernandez and I'll be your chair this weekend. This is my colleague Cecile Smart. In a few moments, she will tell you about the program for the next two days. Before Ihand over to Cecile, I'd like to wish you all a very enjoyable and useful two days here in Cardiff.

4 Hello, everyone. It's nice to see so many familiar faces. For those of you who don't know me, I'm Ferdinand and I'm the site maintenance manager here in Honstanz. This is Bernard, who will be speaking to you shortly before showing you around the PXT plant. Bernard is responsible for installing and maintaining the machinery in the plant. But before Ihand over to Bernard, I'd like to say just a few words about health and safety during your visit...

1.2

Good afternnon, everyone. As some of you already know, my name's Martine le Blanc and I'm the founder and CEO of IT Enterprises. I'm here today to speak to you about a new software program designed to simplify office administration processes.

1.3

1 Good morning, everyone, THank you for coming laong to this health and safety meeting at such short notice. Could I have a volunteer, please, to give out these handouts?... Don't all jump at once! Oh, thanks, BIll. Now, I just wanted to let you all know that...

2 How many of you have seen the film Amelie?...What did you think of it?... Well, that's exactly what we want our customers to think about our products-- that they're clever, stylish, innovative, different. Now, let me set out...

3 Hi there. Um... thank you for inviting me here today. Oh, sorry, I'm not used to suing one of these. It's the first time...um...er...I'm Siiobhan, by the way. Er, I mean, Siobhan Fitzpatric--and I'm project manager at the company...I mean at Wicklow. Er, anyway, about our new software--it's a really useful program. Well, it is if you can get to grips with...

Answer key

Presentation

1   a3    b3    c1    d2

2   1  a  Speaker 2

         b Speakers 1,3,4

    2  Speakers 1 and 3 do not know the audience.

        Speaker 2 knnow the audience well. Speaker 4 is acquainted with some memebers of the audience.

   3 Speaker 2 uses a joke.

3  a informal phrases: Hello, everyone; Hi there; Thanks

    b Speaker 1: Good afternoon. Thank you for...

       Speaker2: Hi there.

       Speaker 3: Good morning, ladies and gentlemen, and welcome to...

      Speaker 4: Hello, everyone.

4  a Introducing yourself

       My name's...

      Let me start by introducing myself.

      I'm ...

     Introducing others

     I'm here today with...

    This is (my colleague)...

5  a  1b    2e   3c    4d    5a

Practice

1

1 Martine le Blanc, founder and CEO of IT Enterprises.

2 To speaker about a software program (to simplify office administration processes).

2

1  Good afternoon, everyone.

2 My name's .../ I'm the...

3 I'm here today to speak to you about...

3

Good afternoon, everyone.// As some of you already know,// my name's Martine le Blanc // and I'm the founder and CEO of IT Enterprises.// I'm here today to speake to you about a new software program// designed to simplify office administration processes.

4 Suggested answers

1 and gentlemen.

2 you all to [place/name of company].

3 for [arriing on time/ coming today].

4 explain [ the new procedures].

5 the project director.

5

Good afternoon, to ladies and gentlemen. Welcome to Tarlex here in Helsinki. Let me introduce myself. My name's Hari Mikkonen and I'm the production manager here. This is Mikka Lehitinen, who will show you around the factory later. Mikka is responsible for maintaining the machinery here on site.

Review

Skills

Suggested answers

Speaker 1: good impression.

She speaks clearlyl and naturally and establishes a rapport with the audience  (possibly her team members) by thanking them warmly for coming and through a small joke. She quickly moves on to the  main point of the presentation.

Speaker 2: Good impression

He starts the presentation by engaging the audience with a couple of questions, pausing briefly to allow the audience to respond. He quickly and clearly leads into the main point of the presentation.

Speaker 3   bad impression

She is obviously very nervous and doesn't get to the point quickly. She doesn't introduce herself or her company clearly---or state clearly what she is speaking about. 'Hi here' might also appear a little informal, as she is probably not familiar with her audience.

Useful phrases

1   1a    2b    3d   4c