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1 getting started
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2 文本与参考答案
Getting started
邮件开头
学习内容提要：
*Key e-mailterminology and ‘netiquette’ 重要电子邮件术语与网络礼仪
*Language for beginning and endinge-mails电子邮件的开头及结束语
*Giving your reason for writing 说明写邮件的缘由
*Referring to previous and future contact 提及之前/以后的联系
Context 情景
1 请看下面的电子邮件，思考下列问题。
1 Who is the sender? The receiver?
2 Is there a signature? A disclaimer?
3 Is the subject line filled in ?
4 Has the importance option been used?
5 Has the e-mail been copied to anyone else[using the bcc (blind carbon copy )or cc (carbon copy) field]?
6 What is the purpose of the e-mail?
7 What format would the attachment be in?
8 What is the receiver expected to do?
| To: p-vogel@mply.de From: s.griffin@travelexpress.com Cc: Bcc: Subject: Sales Manager post (ref. 7672P) |
| Dear Mr Vogel Thank you for your e-mail expressing interest in the above vacancy. Please confirm whether you would prefer to receive an application from and further details by e-mail (Word XP, approximately 55K) or in hard copy by post. If you have any questions, please do not hesitate to e-mail or phone me. Yours sincerely Stacey Griffin Personnel Assistant s.griffin@travelexpress.com Travel Express 35 Windmill Street Evesham EM2 9TR UK Tel: +44(0)1868 767565 (extn 392) Fax: +44(0)1868 767600 ************** The content of this e-mail and any attachments sent with it are confidential and for the addressee only. Any unauthorized copying or distribution by anyone else is prohibited. Please delete this e-mail if you have obtained it in error.
|
2 a 回想你最近一次收到的商务邮件。
▲Who was it from?
▲ What were you expected to do?
b 回想你最近一次发出的商务邮件。
▲Who was it to ?
▲What was your reason for writing it?
小贴士 注意定期更新邮件签名栏的联系方式。网址中应包括”http://”，否则有的电子邮件系统可能不会将其视为活链接。 |
Presentation 语言呈现
邮件使用指导原则
1 有些公司有明确的规范来指导员工使用电子邮件。请看以下Travel Express 公司邮件使用规范的部分节选。用前面“情景”部分的单词填空。
Getting the basics right!
1 Make sure you have the _____’s e-mail address correct. It’s easy to send an e-mail to the wrong person! 2 Use the _____ only if someone else needs to be kept informed or to take action. 3 Include the following information in your ______ : your name, job title, company name and address, telephone number. 4 The company’s website address and a legal _____ are sometimes automatically added to all outgoing messages. 5 Ensure the _____ clearly describes what the e-mail is about and is free of errors. 6 Do not use Reply all unless you mean to e-mail the whole group. 7 Use the body of the e-mail if possible.If you do need to send an _____, first check with the receiver that the format(Word, etc,) and fiel size are appropriate. 8 Use the bcc field instead of the ______field to avoid having large numbers of names in the e-mail header, and to avoid making e-mail addresses known to other people. 9 Only use the _____ (high priority) if your e-mail requires quick action, or if others need to receive information from you urgently. 10 Don’t forward e-mails unless the sender has given you permission. |
2 你认为这些指导原则有用吗？如果你的公司有邮件使用规范，与上述指原则有哪些相似/不同之处？
3 做第102页学习材料部分的练习题，练习正确获取地址信息。
1 连线
1 dot a j
2 lower-case j b @
3 backslash c .
4 colon d :
5 forward e _
6 upper-case j f \
7 at g /
8 hyphen h J
9 underscore i –
2 听语音留言的节选，完成下表。
| E-mail recipient | E-mail address |
| 1 | |
| 2 | |
| 3 |
3 与搭档轮流进行邮箱地址和收件人姓名和听写练习。
邮件示例
4 请看以下4 封邮件示例。每逢邮件分别在多大程度上遵守了第14页上的指导原则？
1
From: myra-wynn@sales.try.com Subject: hi ＆Trylawn_leaflet.pdf |
Dear Ms Jason Thankyou for your phone call of 3rd January. I am pleased to hear that Model BHT43 has been selling well. I am attaching a leaflet listing our full range of lawnmowers, as requested. I look forward to doing business further with you in the future. Yours sincerely MyraWynn SalesAssistant |
2
From: boris@mistra.com Subject: meeting next week |
DearLeila I just wanted to let you know that I can make the product launch next week. Give me a ring if you need any help to organize the event. Bestwishes Boris |
3
To: info@shal.com From: Michaela_Salter@can.com Subject: |
I am writing to you in response to your advertisement in ‘Cycling weekly’. I am interested in stocking your forthcoming Model 232 and would be grateful if you could send me further information about this range. Best regards MichaelaSalter Buyer Bimleys 15High Street Sinton SI4 5BH |
4
To: martin_summersby@ht.com Cc: s_sandhu@mk-mode.de Bcc: From: m.schmidt@mk-mode.de Subject: catalogue request ＆MKcat.pdf |
Dear Mr Summersby Further to your e-mail of 12th September, I would like to apologize for the delay in sending you our sales catalogue. We have just put together our new catalogue and I wanted to be able to send you the most up-to-date information about our products. Please find attached a PDF of our latest catalogue. If you require any further details about any of the items listed, please do not hesitate to contact me by e-mail or phone. Yours sincerely Markus Schmidt Customer Services Officer MK Mode Tel:+49 (0)7531 3859 ************** The content of this e-mail and attachments sent with it are confidential and for the addressee only. Any unauthorised copying or distribution by anyone else is prohibited. The views expressed here are not necessarily those of the company. |
小贴士 为确保邮件重点突出，每封邮件最好只有一个目。 |
之前/以后的联系
5 请看一下表达，然后从以上1~4份的邮件里找出其他表达方式补充到表格里。
| Giving the reason for writing | Marking reference to previous contact | Making reference to future contact |
| We wish to (inform you of a change to our prices). Just wondered if (you could help me). I am writing in reply to /concerning /with regard to / about (your latest brochure). Just a quick e-mail to (say hi).* I am writing to (remind you about the sales conference). | With reference to (our recent phone call),... In reply to (your letter)...
I was really glad to hear (about your job).
I refer to (your last e-mail). I saw (your advertise-ment in the local paper).
We understand from your e-mail that (you are interested in)...
Nice to hear from you yesterday.* | Drop me a line some time.* I hope to hear from you shortly.
If you would like any additional information,please do not hesitate to contact us. Give me a call later on.* If you have any questions, please e-mail or phone me.
I enjoyed meeting you and look forward to (working with you on the project). |
*为非正式用语
小贴士 明确代词we指代的是公司还是部门。 |
写邮件的缘由
6 将下面的写信缘由与邮件开头的表达连接起来。
1 inviting a Just wondered if you’d like to ...*
2 apologizing b On behalf of Sandra Jameson,I would like to thank you for...
3 informing c I wish to apologize for not...
4 requesting d I’m writing ti ask if you could...
5 thanking e I am writing to complain about...
6 complaining f This is just to let you knowthat...*
7 想一想，用不同的写信缘由补全练习6中的句子。
问候语与结束语
将下列问候语和结束语连接起来。写邮件的时候你会用这些表达方式吗？在什么情况下使用？你还会用哪些其他的问候语和结束语？在什么情况下使用？
1 Dear Mr/ Mrs /Miss /Ms Gillet a [Your name]
2 Dear Finn / Margit b Yours sincerely
3 Hi, Mike c Bye for now
4 John: d Best regards
小贴士 *写邮件时，要考虑你在给谁写邮件以及他们希望被怎样称呼。 *正式商务邮件的问候语和结束语通常与商务信函的风格一致。 |
Practice 演练
重要术语
1 将下列重要术语与其释义连接起来。
① netiquette a where you write the topic of your message
② subject line b type of electronic file ( e.g.Word )
③ attachment c good-practice guidelines for e-mailing
④ to cc someone in d your contact details below your e-mail
⑤ signature e a document e-mailed to someone
⑥ format f a folder containing messages for you ti read
⑦ in-tray g to copy your message to another person
实用表达
2 按正确顺序排列单词，组成完整句子。
① you dated I writing am reply in to letter 5 June
② look I forward to you receiving reply
③ please attached find a copy catalogue of our
④ you thank for e-email your
⑤ you if have questions any please not do hesitate contact to me
⑥ I writing am concerning the launch product week next
⑦ really I’m the glad to about interview hear
⑧ if you wondered like to just meet would up late
3 补全下面的邮件，可参考前面“语言呈现”部分的词汇和表达。
To: elene_martina@usel.com From: p.harmer@ut.fr Subject: USEL’S product range |
1_____Ms Martina I am writing 2____regard 3 ____your advertisement in Business Weekly. I would like to grateful if you 4____send me some information about your lates tproduct range. I 5____forward to 6____from you shortly. Yours 7____ Petra Harmer |
4 听同事发来的语音留言。在第103页学习材料部分的表格中作笔记，然后根据笔记写一封邮件。
| Consider | Notes |
| Why are you writing? | |
| Who are you writing to | |
| Do you need to cc anyone else into the | |
| What would be a helpful and appropriate subject line | |
| Do you need to send an attachment? | |
| What phrases are you going to use to begin and end your e-mail/refer to previous and future context? | |
| What do you want the recipient to do when he/she receives the e-mail? |
5 假设你是哥本哈根的Lars Hanson。你收到了下面的邮件。根据你做的笔记，回复邮件。回复前，先思考一下第103页学习材料部分表格中的问题。
Maybe meet Mr Franklin on Tuesday?
Do they have a brochure on frost-free fridges?
Payment terms? |
Consolidation巩固练习
1 a 想想你要写得一封商务邮件，根据第103页学习材料部分表格中的问题列出要点。
b 写出邮件。
2 从读者的角度在读一便邮件， 看看有没有需要修改的地方。
小贴士 牢记写邮件的目的以及你希望此邮件带来什么结果。 |
Reference 重要词汇和表达
Useful phrases实用表达
Greetings 问候语
DearMr/Mrs/Ms/Miss Gillet | 尊敬的吉莱先生/夫人/女士/小姐 |
Dear Sir;Dear Sir/Madam;DearMadam | 尊敬的先生；尊敬的先生/女士；尊敬的女士 |
Dear Finn/Margit | 亲爱的芬恩玛吉特 |
Hello Mike | 迈克，你好 |
Hi Jane | 你好，简 |
Endings 结束语
Yours sincerely | 谨启 |
Yours faithfully | 您忠诚的 |
Bestregards/Best wishes | 诚挚问候衷心祝福 |
All the best | 一切顺利；万事如意 |
Bye for now | 再见 |
Reasons forwriting 写邮件的缘由
I’m writing inreply to/concerning/with regard to/about（yourlatest brochure). | 这封信是回复/关于（贵方的最新手册）。 |
Just wondered ifyou could (help me). | 只是想问一下你是否可以(帮我）。 |
I am writing to(remind you about the sales conference). | 这封邮件是要（提醒您关于销售会议的事）。 |
We wish to(inform you of a change to our prices). | 我们想（告知您我们的价格有变动）。 |
Just a quicke-mail to (say hi). | 这只是一封简短的（问好）邮件。 |
I am writing inresponse to your advertisement. | 我看了你们的广告，于是写了这封信。 |
I would like to(attend the seminar). | 我想（参加研讨会）。 |
I just wanted tolet you know (that I can make the product launch). 。 | 我就是想告诉你（我可以安排产品的发布会） |
This is just to(say thanks for your e-mail). | 写着邮件就是想（感谢你的来信）。 |
Referring to previous/future contact提及之前以后的联系
With referenceto (your phone call),…… | 关于（你电话里说到的），…… |
In reply to(your letter), …… | 作为对（贵方来信）的回复，…… |
Nice to hearfrom you. | 很高兴收到你的来信。 |
Thank you foryour phone call. | 感谢你的来电。 |
Further to (youre-mail of 12th September), …… | 关于（你9月12号的电子邮件），…… |
I hope to hearfrom you. | 我希望收到你的回信。 |
Give me a calllater on. | 过后给我打个电话。 |
If you wouldlike any further /additional information,please do not hesitate to contact us. | 如果你想了解更多信息，请随时与我们联系。 |
I was reallyglad to hear (about the successful launch). | 我很高兴听到（产品成功发布的消息）。 |
I look forwardto doing business with you again in the future. | 我期待将来能再次与贵方合作。 |
Drop me a linesome time. | 有空给我写邮件。 |
I refer to (yourlast e-mail). | 我看了（你的上封邮件）。 |
I saw (yourwebsite). | 我浏览了（你们的网站）。 |
We understandfrom your e-mail that …… | 从你的电子邮件中我们了解到…… |
If you have anyquestions,please e-mail or phone me. | 如果你有任何问题，请给我发邮件或者打电话。 |
I enjoyedmeeting you and look forward to (meeting you soon). | 很高兴与你见面，并期待（很快能再见到你）。 |
Vocabulary 词汇
Key e-mail terminology 重要电子邮件术语
attach v. 附加（文件）到电子邮件 attachment n. 附件 forward(an email)转发（电子邮件） disclaimer n. 免责声明 format n. 格式 important option重要邮件标记 live link 有效连接；活连接 receive /addressee/recipient n. 收件人 Signature n. 签字；签名 subject（line)主题（行） |
Sales and marketing 销售与营销
advertisement n.广告 catalogue n.商品目录 direct mail直邮广告 distribution n.分发；发行 enquiry n.询盘；询问 launch n.（新产品)投放市场，发布 leaflet n. 单页广告；宣传页 marketingseminar 市场营销研讨会 payment terms支付条件 price list 价目表 promotionalmaterials 宣传推广材料 range n.成套产品；系列商品 sales(representative/conference,etc.)销售（代表会议等） tradefair 商品交易会 |
Review 复习
1写邮件时，需要考虑哪些问题？
l Your reason for writing
l
l
2 用本单元中的单词或者表达将下面的邮件补充完整。
To: karen.steiner@phs.com From: j.vogt@intermark.de Subject: Marketing seminar |
DearMs Steiner 1________your telephone call on 13th July. 2________confirm that I am able to attend the direct mail marketing seminar next week . Pleasecould you 3 ________if I need to bring any examples of our promotional materials,such as leaflets or brochures? 4__________ Johannes Vogt Marketing Assistant |
3 给朋友些一封间短的邮件：
l Referringto an e-mail he /she sent;
l Invitinghim /her for lunch;
l Askinghim /her to confirm the arrangement.
4 在本单元中，你能找出多少个与销售营销相关的单词？
5 给一家公司写一封邮件，针对他们最近在当地报纸上的广告，索要一份宣传册。记住要提供详细的联系方式。
学习建议 注意随时记下新学的短语/单词及其释义，如：
subject line =where you write the topic of your message addressee = the person receiving youre-mail to cc someone into an e-mail =to send a copy of your message to someone else attachment =a document sent to someone using e-mail in-box /in-tray =a folder containing messages for you to read signature = your contact details below your e-mail |
