职场实用英语

董云鹏

目录

  • 1 Meetings商务会议
    • 1.1 Needs Analysis
    • 1.2 Opening a meeting
    • 1.3 Presenting information
    • 1.4 Problem-solving
    • 1.5 Explaining and Clarifying
    • 1.6 Agreeing and Disagreeing
    • 1.7 Summarizing and Closing
  • 2 Business Negotiation商务谈判
    • 2.1 Need Analysis
    • 2.2 Preparing   to  negotiate
    • 2.3 Opening the negotiation
    • 2.4 Making proposals
    • 2.5 Reaching agreement
    • 2.6 Involving others
    • 2.7 Concluding the deal
  • 3 Telephoning电话沟通
    • 3.1 Need Analysis
    • 3.2 Focus on listening
    • 3.3 making calls
    • 3.4 Receiving calls
    • 3.5 Receiving and Leaving messages
    • 3.6 Dealing with problems
    • 3.7 Conference calls
  • 4 E-mailing电子邮件写作
    • 4.1 Need analysis
    • 4.2 Getting started
    • 4.3 Structuring your message
    • 4.4 Being clear and concise
    • 4.5 Choosing the right level of formality
    • 4.6 Getting the tone right
    • 4.7 Checking before you send
  • 5 Sociallising商务社交
    • 5.1 Opening a conversation
    • 5.2 Making conversation
    • 5.3 Building rapport
    • 5.4 Entertaining
    • 5.5 making arrangements
    • 5.6 Leave-taking
  • 6 Presenting商业报告和演示
    • 6.1 The first few minutes
    • 6.2 Using equipment
    • 6.3 Organizing what you want to say
    • 6.4 Maintaining interest
    • 6.5 Dealing with problems and questions
    • 6.6 Summarizing and Concluding总结和结束
Explaining and Clarifying
  • 1
  • 2 文本与参考答案

            Explaining and clarifying

           解释和说明


学习内容提要

  •  Explaining a difficult situation 说明困难形式

  •  Listing reasons and consequences 列出原因和结果

  • Using formal language 使用正式语言

Context  情景


1 公司有时需要宣布一些关乎公司未来发展的重大消息。用下面这些方式来向员工和股东宣布重大消息,各有什么优点和缺点?

l  by e-mail

l  on the company website

l  by phone

l  by formal letter

lin the company newsletter

lby a statement in the press

lin short, informal meetings

lin a large, formal meeting

2  如果你是abc,你希望公司的重大消息如何宣布?

   a  an employee

b  a shareholder

c  a director having to announce the news

Presentation  语言呈现



Brinisi是一家著名的高档皮具制造商。在英国、法国和意大利都设有工厂。在一次股东大会上,公司的首席执行官Jean-Blanc讲述了当前的形势和公司的重要发展举措。


说明困难形势

1 请听Jean-Paul讲话的第一部分,选出正确的答案。


1 Jean-Paul is talking about the past six months /year.

2 The situation inthe world markets has been stable / unstable.

3 Nobody /Everybodythought these problems would happen.

4 The company was/ wasn’t able to finance its modernization programme.


2 再听一遍Jean-Paul 的这部分讲话,将下列句子补充完整。


1            I need to give you some of           the current situation.

2            , the instability in the world markets         a rise in interest rates and           pressure on the loans we took out last year…

3           ,             , we were not            finance the full modernization programme …


列出原因和结果

请听Jean-Paul讲话的第二部分,判断下列说法是否正确。



TF

1 Raw materials have been in short supply.   



小贴士宣布重大消息时,先说明背景原因,这样可以减轻给听众带来的震动。
2 The company’s labour costs are competitive.    

3 A new company is able to be more competitive than Brinis.          

4 The company is going to keep production in Europe.     


4 再听一遍Jean-Paul的这部分讲话,将下列句子补充完整。

 1                      to a rise both in the price of our raw materials and in the cost of labour.

 2                    , our inability to implement the modernization programme has meant that our operation …

 3                  , over the past year, we have had to face fierce competition …

 4                 , and the uncertain outlook, we must take steps to ensure …

 5 I trust             the factors which have influenced …


a  下面是Jean-Paul 所列举出的原因。请根据它们在讲话里出现的先后顺序进行排列。

  • inability to finance modernization                                                               

  • rise in interest rates                                                                                      

  • instabilityin world markets                                                                           

  • rise in labour costs                                                                                          

  • new aggressive competitor                                                                              

  • rise in production costs                                                                                    

  • pressure on loans                                                                                              

  •  shortage of raw materials   

b   再听一遍录音,核对答案


发音练习

听录音,标出练习5中出现的下列各单词的重读音节。


1 aggressive        2 competitor       3 pressure      4 production        5 materials

       

使用正式语言  

下面两题中,ab哪种表达方式更正式?

1  a Hi, guys.

    b Good morning, ladies and gentlemen.

2  a Now’s your opportunity to ask questions.

    b So, any questions on that?

     小贴士

             说明重要事情或情况时,通常使用正式语体。

Practice  演练


说明困难形势

从框中选择合适的单词补全下面的节选段落。

aware        background         coupled        due        fair       first

given             mind                overall             position         reason         top

Ladies and gentlemen, 1          of all, I’d like to welcome you to this meeting to give you some of the 2           to the current situation. As you are well 3           , we are facing a very difficult trading situation, but I think it is 4           to say that a wonderful effort has been made over the past year to keep the company profitable. This is 5         to the supreme commitment of the workforce 6         with some brave decisions taken by the management. On 7          of this, we have to thank all our long-standing clients for continuing to buy our products. 8          , our survival is a tribute to everyone connected with the company.With this in 9          , I am sorryto say that, 10      the present situation, we are still not in a 11           to award a pay rise for this year. For this 12       , I hope you will accept my thanks for all your hard work,  together with a promise to review the situation as soon as the economic climate improves.


列出原因和结果

选择正确答案。

1 If the economic situation gets /will get worse,we go /will go out of           business.

2 If they will sign / sign the contract tomorrow,wedeliver / will deliver the  goods by the end of the month.

3 If we don’t hear / will not hear from them, it mean/ means the contract    has been lost.

4 We will lose / are losing business if we don’tinstall / didn’t install     new software.

5 They won’t give / didn’t give you an answer even if you kept / keep          calling them.

6 We have never made / will never make a profit unless we reduce / will     reducethe workforce.

小贴士


如果假设的情形将来发生的可能性非常大,那就可以使用第一条件句(即真实条件句)形势。


选择正确答案。

1 We made a small profit, although / despite the difficult trading conditions.

2 It is true that the board made a bad decision. However / though, it seemed  the right thing to do at the time.

3 Generally,although / though, the past 12 months have been quite encouraging.

4 It is true that the board made a bad decision, however / though it seemed the right thing to do at the time.

5 Despite /Although everyone isn’t here yet, I think we should start.

6 I know who you mean. I can’t remember his name, despite / though.


使用正式语言

4 a 下面这些句子用更正式的语言应该怎么表达?参看第1.8.4中4.14.2两段录音的文本,思考答案。

1 Good to see you here today.

2 Let’s kick off with an update.

3 We’ve had a few problems.

4 Also, other players have been upping their game.

5 Hope this all makes sense to you.

6 Any questions?


 b 听录音,核对答案并跟读。



发音练习

a 下面是Jean-Paul的讲话中用到的一些单词。请标出各单词的重读音节。

1 decisions             2 conditions         3 instability

4 consequent          5 position            6 modernization

7 reasonable           8 expectation         9 inability

10 competition        11 disastrous         12 implications


    b 听录音,核对答案。



Consolidation   巩固练习





  




       

1 剪下以下卡片,打乱顺序,然后将表达相同意思的正式说法和非正式说法对应起来。

                                       

 

OK?

 
 

Is  everything satisfactory?

 
 

I’ll  get in touch right away.

 
 

I  shall contact you immediately.

 
 

Also,  we've had a few setbacks.

 
 

On  top of this, there have been a

 

number  of unforeseen difficulties.

 
 

As  you know, we've put a lot of money

 

into  this scheme.

 
 

I  am sure you are well aware of our

 

heavy  investment in the development.

 
 

The  bad news is that our yearly

 

figures  are down.

 
 

Unfortunately,  our annual

 

results  are a little lower

 

than  anticipated.

 
 

I  don't know about the future.

 
 

The  outlook is uncertain.

 
 

We  don't have any alternative.

 
 

Realistically,  we are forced to

 

conclude  that our options are

 

limited.

 
 

Sales  are down. We've got to lay off staff.

 
 

We  have to make redundancies

 

due  to disappointing sales.

 
 

Thanks  for coming.

 
 

I  am grateful to you all for

 

attending  today.

 
 

We  did pretty well, right?

 
 

I  am sure you will agree that the

 

results  are more than satisfactory.

 


2 下次参加正式英语会议的时候,想想可以使用哪些正式表达。以下表格对你会有所帮助。

                         

 

Formal language: checklist

 
 

Point

 
 

Examples

 
 

Use full forms, not   contractions

 
 

We will start .. (not we'll start)

 

We have experienced ... (not we've  experienced)

 
 

Use longer (Latinate) words

 
 

Our inability to implement the modernization       programme ...

 

I trust this clarifies the situation.

 
 

Use passive voice

 
 

The company has been forced to...

 

We are faced with rising costs.

 
 

Use connectors to    join sentences

 
 

Due to the difficult trading situation,the company has been  forced to  cut costs.

 

...and indeed it is true that...

 

 

 
 

Don't use slang or   colloquial language

 

 

 
 

Good morning (not Hi)

 

We are not in a postion to ...

 

(not We can't ....)

 

 

 



Reference    重要词汇和表达


Usefulphrases  实用表达

Explaining a difficult situation 说明困难形势

beyond all reasonable expectation

超出所有合理的预期

Given this situation,…

考虑到这种情况,……

It is fair to say that …

可以这么说 ……

With the aim of …

旨在……

coupled with …

加上……

As you are all well aware …

你们都知道……

(Our competitors) have come off worse than(ourselves).

(我们的一些竞争对手)情况比(我们)还糟。

I need to give you some of thebackground to …

我需要向你们介绍一些……的背景情况。

Putting (other key players) out ofbusiness

将(其他主要竞争者)逐出市场

Listing reasons and consequences 列出原因和结果

First of all, …

首先, ……

Firstly / Secondly / Lastly, …

首先/其次/最后,……

For this reason, …

为此,……

On top of this, …

除此之外,……

This is due to …

这是由于……

Which means that…

这意味着……

We are not in a position to …

我们不能够……

…has resulted in …

……导致了……

We must take steps to …

我们必须采取措施……


Using formal language 使用正式语言

Good morning, ladies and gentlemen.

女士们,先生们,早上好。

Now is your opportunity to ask questions.

现在你们可以提问了。

to give you some background to the current            situation

向你们介绍一下目前的形势情况

to experience some difficult conditions

经历一些困难

to face fierce competition

面临激烈竞争

I trust this clarifies the situation

我相信这已清楚地说明了当前的情况


Vocabulary 词汇

Trading conditions 贸易环境

backing  [ˈbækɪŋ]  n.支持;资助

interest rate 利率

clarify  [ˈklærəfaɪ]  v.阐明   

labour-intensive  adj.劳动密集型的

consequent adj.随之发生的;作为结果的

loan  n.贷款

disastrous adj.灾难性的;以失败告终的

long-term  adj.长期的

economic climate 经济形势

lose business / a contract 失去生意/合同

establish (a foothold) 建立(基础)

make a profit / loss 赢利/亏损

factor  n.因素

outlook  n.前景;展望

fierce  adj.为······提供基金

phase out 逐步淘汰;逐步结束

foothold  n.基础;立足点

pressure  n.压力

foresee  v.预知;预见

raw material 原料

freight and importation cost 运费和进口成本

rise  v&n.增长

implement  v.执行;实施

short supply 供应短缺

implication  n.可能的后果;影响

shortagen.短缺;不足

(in)ability   n.(无)能力

source  n.来源

(in)stability n.(不)稳定

(un)profitableadj.无/有利润的

world market 全球市场

(un)stable  adj.(不)稳定的


world-wideadj.遍及全世界的


学习建议

英文报纸上的“商业新闻”版块常会刊登一些公司声明,所用语言都比较正式。阅读这些声明并随时做笔记,这能帮你熟悉正式声明的结构,积累相关词汇。

Review 复习


Skill技巧

当要宣布不好的消失时,可以考虑使用如下的技巧和策略:

  •     Set up a formal meeting   召开一个正式会议

  •    Use formal language    会上使用正式语言

  •    Give the background to the situation  介绍背景情况

  • Listthe reasons and consequences clearly  清楚地说明原因和结果

  • Invitequestions and comments from the participants  鼓励与会者提出问题和意见


Usefulphrases 实用表达

  完成下面这些表达。

                all reasonable expectation

 2  On                 of that,...

 3 ... which             this ...

 4 First of                  ,...

  5                 you are well aware,...

  6 We are not in a                to ...

  7 It is               to say that ...

  8 We could be                out of business


Vocabulary 词汇                   

将下列单词(1-10)与其释义(a-j)对应起来 

1 fierce

2 phase out

3 factor

4 implication

5 source

6 shortage

7 foothold

8 outlook

9 implement

10 consequent

a  lack

b  resulting

c  position from which one can climb

d  element

e  consequence

f   origin

g  aggressive

h  make something happen

i  gradually reduce and stop

j  future situation



Pronunciation 发音练习

a 下列句子都出自本单元的会议讲话,其中斜体单词的哪个音节应重读?

1 First of all,I need to give you some of the background to the current situation and the major decisions we have been forced to make.

2 I think that it is fair to say that no one could have foreseen these problems,and indeed,it is true that some ofour competitors have come off much worse than ourselves.

Secondlyproduction coats here at home have gone up beyond all reasonable expectation.

4This is due to a rise both in the price of our raw materials and in the cost of labour.

5 Lastly,over the past year,we have had to face fierce competition from a new player in our field.

6 I trust this clarifies the factors which have influenced our decision to phase out our manufacturing operation in Europe and to moveour main production to China.

b 再听一遍录音,核对答案。跟读这些句子,注意应该在哪些地方重读。