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2 文本与参考答案
Problem-solving
解决问题
学习内容提要：
△Outlininga problem简要介绍问题
△Brainstormingand making suggestions头脑风暴及提出建议
△Dealingwith contributions回应提议
Context情景
1 你是否参加过头脑风暴会议，为解决某个问题自由思考、畅快建议？
2 下面是一个优秀的讨论会主持人应具备的一些素质，请根据你认为的重要程度给各项打分（1=不重要，5=非常重要）。
·ability to expressyourself clearly and keep focused [5] [4] [3] [2] [1]
·good time management [5] [4] [3] [2] [1]
·open-mindedness [5] [4] [3] [2] [1]
·ability to be strong with people [5] [4] [3] [2] [1]
·understanding and sensitivity [5] [4] [3] [2] [1]
·ability to be diplomatic [5] [4] [3] [2] [1]
·creativity [5] [4] [3] [2] [1]
3 在以英语为沟通语言的头脑风暴会议上，下面哪几项你会感觉比较困难？
·understanding the brief
·expressing your ideas
·understanding other people’s ideas
·building on ideas
·anything else?
Presentation语言呈现
营销策划公司LK Associates 正在举行会议，就如何宣传推销 Cleanline 公司生产的一系列新厨具商讨切实可行的最佳方案。与会人员有 Sophie Taylor, Jamie Wong, MartaNozka 和 Paolo Mancini。 |  |
简要介绍问题
1 请听会议的第一部分，判断下列说法是否正确。
1 The sales of the new kitchenware are not very good. [True] [False]
2 The products are not very popular. [True] [False]
3 Not enough people know about the products. [True] [False]
4 Sophie wants her colleagues’ideas. [True] [False]
5 The budget is quite generous. [True] [False]
6 The products are mainly aimed at women customers. [True] [False]
7 People with families are expected to be main customers [True] [False]
8 The stylish look of the products needs promoting. [True] [False]
2再听一遍会议的第一部分，将下面节选出的几句话补充完整。
1 …and right now _______ _________ ________ suggestions. 2 I need ________ ________ ________the best ways… 3 OK? SO, let’s see what we can ________ ________ ______. 4 ________ away.
6 Well , Marta, _______ ________ . 7 These products are _______ ______be making a statement. | 小贴士 建议会议中多提及与会人员的名字，这会给人一种被认可、被倾听的感觉。 |
头脑风暴及提出建议
3 请听会议的第二部分，回答下列问题。
1 What is Sophie’s answer to suggestion of using television advertising?
2 What is Marta’s alternative suggestion?
3 What is Jamie’s first suggestion?
4 What does Paolo add to Jamie’s suggestion?
5 What other media does Jamie suggest using?
6 What does Marta add to this suggestion of Jamie’s?
4 小组成员是如何表达自己的想法的？听录音，将下列句子补充完整。
1 Jamie；________________ the budget won’ t allow for a TV campaign?
2 Marta；________________ local radio, then?
3 Jamie:_______ ________ we set up some demos…some displays in shopping centres?
4 Jamie: Well, ________ get a little team together…
5 Jamie: Magazines, newspapers? _______ ________ put some nice big glossy adverts in some of these home-making mags. ________ get someone famous to write a review of the products?
6 Marta: Yeah,________ ________ on that ,________________ a celebrity chef?
小贴士 在头脑风暴会议上，要鼓励大家畅所欲言，积极表达自己的想法。 |
发音练习
5 再听一遍录音，注意上面练习4中与会者提出那些建议时是用了升调（↗）还是降调（↘）。
回应建议
6 a 会上Sophie用了下面哪些说法来回应小组成员的建议？
1 Thanks for that. □
2 Great idea! □
3 I don’t think that will work. □
4 I’m not sure it’s very realistic. □
5 That’s a possibility. □
6 I really like that idea. □
7 Sounds good. □
8 It’s a real possibility. □
9 Maybe we should rule that one out. □
10 I can’t see that one working. □
b 再听一遍录音，核对答案。
Practice 演练
头脑风暴及提出建议
1 用另一种表达方式改写下列提议。
1 Let’ssend out a mailshot.
How about ________ a mailshot?
2 Why don’t we take out an advert in anational paper?\
Maybe________ in a national newspaper?
2 Appearing on a TV chat show would publicize his book.
What if ________ on a TV chat show to publicize his book?
3 One idea might be to set up an in-storedisplay.
Perhaps________ an in-store display.
4 Have you thought about contacting anagency?
We________ an agency.
5 I suggest we hold a big launch party.
What about ________ a big launch party?
简要介绍问题，回应提议
2 从框中选择合适的单词填空。
get into message on rule set to up up |
1 Our products appeal ________ older people.
2 I’ll look ________ your suggestion and _______ back to you with a decision soon,
3 We need to get our ________ acrossto a wider audience.
4 I’d like you to expand ________ that idea.
5 At this stage,we can’t _______anything out.
6 That idea is definitely worth following__________.
7 We couldn’t come________with any workable solutions to the problem.
8 We need to ________out a clear strategy for completion of the project.
发音练习，头脑风暴及提出建议
3 a 听下面这些提议，标出各提议用的是升调（↗）还是降调（↘）。
1. What about setting up a roadshow...you know,going from town to town?
2. We could try the big supermarkets...they might be interested.
3. What if we did a special offer for the first one hundred customers...say, half-price?
4. I guess we can't afford to goon TV...or can we?
5. If we could just get celebrity endorsement,that would make all the difference.
6. Perhaps we could e-mail all our contacts...what do you think?
7. How about using electric billboards as a way of getting the message across?
8. Maybe we could think about car stickers,or free gifts for kids?
b 再听一遍录音，跟读这些提议，注意自己的语调。
小贴士 提建议的时候，用升调常常是希望建议能得到评价和反馈。如果想显得坚定和果断则常用降调。 |
Consolidation 巩固练习
1 剪下以下卡片并将它们反扣在桌子上。从中选出一张卡片。如果你是一个讨论会的主持人，根据卡片上描述的情形，你会怎么做？再用其他的卡片进行同样的练习。
| One of the participants isn’t contributing anything to the discussion. |
| One of the participants is dominating the discussion, and you can see all the other people in the room are getting frustrated. |
| One of the participants is making a lot of suggestions, but they are all very unrealistic. |
| One of the participants just agrees with everyone else’s suggestions. He never makes any contributions of his own. |
| No one seems to have any good ideas. |
| The group is having a fascinating discussion, but you are running short of time and you haven’t got any workable ideas yet. |
| Two of the participants seem to have got together before the meeting and keep arguing very strongly for the same point. |
| Everyone seems to want to make their own points, so that no one seems to be listening to anyone else. |
2 下次你为解决某个问题而组织讨论时，可以利用以下表格来做准备。讨论完后，回顾一下整个过程。下次遇到类似的情况，可以如何改进？
| Problem-solving:checklist | |
| Skill | Possible language |
| Making suggestions | What if ...? How abou...? |
| Building on suggestions | Picking up on... We could... |
| Responding to suggestions | That's a real possibility. Can you expand on that? |
Reference 重要词汇和表达
Useful phrases 实用表达
Outlining a problem 简要介绍问题
Word isn’t getting round. | 该产品目前还不是广为人知。 |
the best way of getting the message across | 传递信息最为有效的方法 |
Are we working to a budget? | 我们有预算限制吗？ |
| The budget will/won’t allow for... | 预算足以/不足以支付...... |
The products are meant to be making a statement. | 这些产品要展现自己的品味。 |
Brainstorming and makingsuggestions 头脑风暴及提出建议
I’m opento suggestions. | 我愿意听取各种建议。 |
I suggest we...... | 我建议我们...... |
Fire away. | 开始讨论吧。 |
Have you thought about...? | 你考虑过......吗？ |
How about...? | ......怎么样？ |
Let’s... | 让我们... |
Maybe/Perhaps we could... | 或许我们可以..... |
One idea might be to... | 一个可能的方案是...... |
What if...？ | 如果....会怎么样？ |
Why don’t we...? | 我们何不...? |
Dealing with contributions 回应提议
Can you expand on that? | 你能说得再详细点吗？ |
Pickingup on that... | 接着刚才说到的... |
Thanks for that. | 非常感谢。 |
Sounds good /a real possibility. | 听起来还不错/很可能 |
Great idea ! | 好主意！ |
I really like that idea. | 我非常喜欢这个想法。 |
We should rule that one out. | 我们应该排除这一选择。 |
I don’t think that will work. | 我认为那不可行。 |
I’m not sure it’s very realistic. | 我不确定这是否现实可行。 |
I can’t see that one working. | 我认为那不太可行。 |
Vocabulary 词汇
Marking 营销
| appeal to 对......有吸引力 | mailshot n.邮寄广告 |
| backing n.支持，帮助 | promote v.促销；推销 |
| billboard n.广告牌 | potential adj.潜在的 |
| coverage n.媒体报道；（广告的）覆盖范围 | publicity n.宣传 |
| customer n.顾客 | publicize v.宣传 |
| demo n.样品展示 | roadshow n.巡回展示 |
| disappointing adj.令人失望的 | set up(a video shoot)准备，安排（视频拍摄） |
| extravagant adj.奢侈的，不切实际的 | sticker n.贴纸：有粘胶的标签 |
| follow up 跟进 | stylish adj.时髦的 |
| glossy adj.（杂志等）精美的；高级的 | take out (an advert) 刊登(广告） |
| instore display 店内展示 | tremendous adj.巨大的 |
| look into 研究；调查 |
学习建议 本单元有许多提出建议常用的表达，学习者可以根据其用法的不同加以归纳，分栏排列： | ||
| + -ing | + to | + present or past form |
| How about...? | I’d like... | What if (we have).. |
What about...? | It’s best... | Supposing (we did)... |
| I suggest ... | It’s a good idea.... | If (we tried)... |
Review 复习lls
Skills 技巧
在问题讨论会上，一个好的主持人可能需要具备如下的素质和技能：
l Ability to express yourself clearly 能够清楚表达自己的观点
l Keep focused 让讨论紧紧围绕主题进行
l Good time management 良好的时间管理能力
l Open-mindedness 开放的心态
l Ability to be strong with people 坚决果断
l Understanding and sensitivity 通情达理，善解人意
l Ability to be diplomatic 说话得体，讲究策略
l Creativity 富有创新意识
Useful phrases 使用表达
用另一种表达房市改写下列句子
1. I welcome any suggestions from you.
I’m open to suggestions.
2. Please give me some more details about what you mean.
3. Taking into account what you have just said...
4. Let’s hear all your ideas.
5. We have to make sure people hear about this.
6. I don‘t think we can accept that suggestion.
7. This product conveys special information about its owner.
8. There isn’t enough money for your idea.
9. I like your idea.
Vocabulary 词汇
跟据释义写出相应的单词。
1.ｃ＿＿＿＿＿＿＿＿＿＿＿＿＿＝amount of publicity
2.G_ __ _ _＿＿＿＿＿＿＿＿＿=expensively produced,high-class(e.g.magazines)
3.B_ __ _ _ _＿＿＿＿＿＿=support
4.To a_ _ _ _ _＿＿＿＿＿＿to =to be attractive to someone
5.E_ __ _ _ _ _ _ _ ＿＿＿＿＿＿_=spending too much time or money
6.T_ __ _ _ _ _ _ _＿＿＿＿＿＿=really great
7.D_ __ _ _ _ _ _ _＿＿＿＿＿＿ _ _ _=not as good as expected
8.P_ __ _ _ _ _ ＿＿＿＿＿＿_=possible (in the future)
9.To f__ _ _ _＿＿＿up=to continue to develop
Pronunciation发音练习
