Unit 8 CommunicationStyle （交际风格）

This unit consists of 3 sections, with the following unit learning objectives and tasks:

【Learning Objectives】

- Master the definition and classification of context, as well as its impact on communication styles.

- Understand the differences in communication styles among people from different cultural backgrounds.

- Grasp the characteristics of high-context and low-context communication, along with the traits of high-context and low-context cultures.

- Cultivate and enhance the ability to use appropriate communication styles for intercultural communication.

- Strengthen intercultural awareness and improve the ability to spread Chinese culture and tell Chinese stories in English.

Aftercompleting this unit, you should be able to:

ü  Understand what context is, types of context, itsinfluence to communication，

ü  Illustrate differences between high-contextcommunication and low-context communication,

ü  Illustrate differences between high-context culture andlow-context culture,

ü  Explore characteristics of explicit and implicitcommunicative style,

ü  Apply effective and appropriate communicative stylein intercultural communication,

ü  Enhance intercultural awareness, improve the ability touse English to spread Chinese culture and tell Chinese stories.

【Learning Tasks】

1.       Watch the teaching videos on the online teaching and learning platform;

2.       Study the teaching PPTs and reading materials on the online teaching and learning platform;

3.       Read the articles and cases of this unit;

4.       Actively participate in knowledge learning, case analysis, discussions and peer sharing；

5.      Join the unit discussions on the online teaching and learning platform and complete the online unit test.