【主题分类】写作：议论文

【结构梳理】

一：提出观点：企业和消费者之间互相信任是非常重要的。

二：具体论述：建立企业与消费者之间的信任主要取决于企业这一方，可以从几个反面来论述企业失信带来的严重后果：1. 消费者失去购买信心，给企业带来巨大经济损失；2. 失信带来的不良副作用危及企业发展；3. 假货泛滥，越来越多的消费者对国内的商品失去了信心。

三：总结：重申观点。

【关键句型】

1. … is a testament to this. …是一个明证

2. … take a leading role in … 在… 中起主导作用

3. … have no option / alternative but to … 别无选择只能 …

4. It is high time for us to strengthen the importance of … 现在是我们加强…的重要性的时候了。

【参考范文】

  The Importance of Building Trust Between Businesses and Consumers

Today, in the context of this era featured by increasing commercialization and digitization, mutually-trusted relations between businesses and consumers appear to be particularly important.

As for me, businesses should take a leading role in establishing the trust relationship: to be honest with their consumers. Firstly, if a business has a dishonest attitude toward its customers, the customers will lack purchasing confidence in its goods or services, which will bring huge economic loss to the business. What’s worse, the adverse side effect of such dishonesty can endanger the business and it is impossible to recover. The collapse of Sanlu Milk Powder Company is a testament to this. Moreover, the incident of poisonous milk has exerted devastating consequences on the whole milk powder market. Besides, because of the proliferation of counterfeit goods, more and more consumers lose confidence in domestic products, and then they have no alternative but to resort to foreign brands, which is one reason why cross-border online shopping is gaining more and more popularity in China.

 Therefore, it is high time for us to strengthen the importance of maintaining trust between businesses and consumers to promote the healthy development of the whole social economy.