目录

  • 1 第一单元 Introduction to the Course
    • 1.1 Introduction to the Course
    • 1.2 English Business Letters
  • 2 第二单元Presentation of Letters,   Faxes, Emails
    • 2.1 Presentation of Letters  Faxes, Emails
    • 2.2 Guide to Writing about presentation of Letters, Faxes, Emails
  • 3 第三单元 Making (Business) Contact
    • 3.1 Making (Business) Contact
    • 3.2 Useful Expressions
  • 4 第四单元Enquiries and Replies
    • 4.1 Enquiries and Replies
    • 4.2 Useful Expressions
  • 5 第五单元 Quotations, Offers and Counter-Offers
    • 5.1 Quotations, Offers and Counter-Offers
    • 5.2 Guide to Writing
  • 6 第六单元 Placing orders, Acknowledging/Accepting,
    • 6.1 Placing orders, Acknowledging/Accepting,
    • 6.2 Exercises
  • 7 第七单元  Payment
    • 7.1 Payment
    • 7.2 Useful Expressions
  • 8 第八单元Packing
    • 8.1 Packing
    • 8.2 Useful Expressions
  • 9 Chapter 9   Insurance:
    • 9.1 Insurance
    • 9.2 Useful Expressions
  • 10 Chapter 10   Transport
    • 10.1 Transport
    • 10.2 Shipping agent’s enquiry for multimodal transport
  • 11 Chapter 11 Complaints and Adjustments
    • 11.1 Complaints and Adjustments
    • 11.2 Specimen 5-10
  • 12 Chapter 12 Agency Agreements:Proposal, Negotiation and Closure
    • 12.1 Agency Agreements:Proposal, Negotiation and Closure
    • 12.2 Useful Expressions
  • 13 Chapter 13 Other Modes of Trade
    • 13.1 ​Other Modes of Trade
    • 13.2 Specimen6-10
  • 14 Chapter 14 Goodwill Messages
    • 14.1 Goodwill Messages
    • 14.2 Specimen9-13
  • 15 Chapter 16 Business Reports
    • 15.1 Business Reports
    • 15.2 Specimen 3-6
  • 16 专题1
    • 16.1 Enquiries,Offer,Counter offer,Reaction to counter offer
  • 17 专题2
    • 17.1 2.Offer
  • 18 专题3
    • 18.1 Counter offer
  • 19 专题4
    • 19.1 Reaction to counter offer
  • 20 专题5
    • 20.1 ​Payment
  • 21 专题6
    • 21.1 ​package
  • 22 专题7
    • 22.1 The packing must be in line with local market preference.
  • 23 专题8
    • 23.1 Model Essay
  • 24 专题9
    • 24.1 ​Letter of credit
  • 25 专题10
    • 25.1 Insurance
  • 26 专题11
    • 26.1 Common expressions of international business correspondence
  • 27 专题12
    • 27.1 Amendment to L/C
  • 28 专题13
    • 28.1 ​Excercises
  • 29 专题14
    • 29.1 Establish Business Relations
  • 30 专题15
    • 30.1 Establish business relationship
  • 31 专题16
    • 31.1 Usefull expressions Asking for a discount
  • 32 专题17
    • 32.1 Usefull expressions: Order and confirmation
  • 33 专题18
    • 33.1 Usefull expressions: Response to agent request
Usefull expressions: Response to agent request


Usefull expressions: Response to agent request

 We are glad to offer you for the sale of our products in your city.
We have decided to offer you as our sole agent for New York.
.Your experience in this field makes us believe that you can be a good agent.
We feel inclined to agree to your agency of our products.
We are willing to negotiate with you on your proposal to act as our agent.


After paying due consideration to your proposals and investigating your business standing , we have decided to appoint  you as our agent in the district you defined.
.Considering that you are experienced in promoting the sale of our crafted paper and your market still have potential, we have decided to appoint you as our sole agent in your local market. ,
.We regret that we are unable to accept your proposal, since we already have an agent in your area. ,
We have already appointed a Tokyo-Silk as our agent in your territory.
Sorry, but we have already several representatives of our products in your district. ,
We have honestly consider your proposal to represent us in your city for the sale of Chinese porcelain vases and have now  appointed you as our agent. ,


Your application for sole agency is now under our careful consideration .If possible, we should like to know your plan to  push the sale of your products. ,,
.I think we have to think about your proposal about agency carefully.
.Please tell us your detailed plan of sales promotion, so that we may proceed with our negotiations about the terms of agency agreement. ,
 Your proposal for sole agency will soon be under careful study. 
.We are not inclined to consider any questions concerning agents.
.We are not prepared to point an agent for your district.
We have no intention of considering exclusive sells in your market at present
We are not ready yet to discuss the question of agency in the present moment.


Since the market situation is not known to us, we are not going to take the question of sole agency into consideration for the time being. ,
As the volume of business concluded by you is not big enough, we won’ t consider the question of agency. ,
We think it premature for us to discuss the question of agency at present stage.
The time is not yet mature to discussion of agency.
We would like to say that this initial stage contract between us , and both sides do not understand each other very well, so there seems to be no sufficient bases for us to negotiate agency. ,


The question of agency is still under consideration and we hope you will continue your effort to push the sale of our product at present stage. ,
.Shall we discuss the matter of agency when your market condition turns better?
I am afraid that this is not good time yet to push the sales of our product in your market.
.We do not think the time is right for the discussion of the question of exclusive agency.
We regret to say that since there is so far no transaction concluded between us, we have to decline your quest for agency. ,

 Conditions and requirements of agency
 We can’t give you exclusive agency of the whole European market without having the slightest idea of your possible annual marketing turnover.,
 Before we know your sales volume ,your plan for promotion and import license’s conditions, it is rather difficult for us to consider your proposal.  、,
.We have noted your quest to act as our agent in your district, but before going further into the matter, we should like to know more about your market. ,,


To enable us to make further study of your proposal, would you please let us know as early as possible the sales prospects of the item in your market ,your program in detail, your business organizations in various districts and their activities?
.Unless you increase the turnover, we can hardly point you as our sole agent. ,
If you can push the sales successfully for the next 6 month ,we may appoint you as our agent. ,
We feel it would be better to consider the matter of agency .



To be our agent, you need to increase your annual turnover. ,
To be our agent, you are requested to push your sales of our product effectively. ,
We hope you will do your best to push the sale of our products.
To facilitate the extension of sales, you must advertise our products by mean of TV and newspapers. ,
 We hope that you will redouble your efforts in your sales pushing.


To be our agent ,your minimum annual turnover should be at least 8000 cents. ,
.If you could agree to terms, we would point you as our sole agent. ,
If terms are workable , we think you will be just the firm we would like to have to represent us. ,
.If you wish to work for other firms as well, you must obtain our permission first. ,
.To be our sole agent ,you should not sell similar products from other manufacturers without our prior approval . ,,


As our agent, you should not sell products of similar characteristic from other maketer’s .We must make that very clear. ,,
.As our sole distributor ,you will neither handle the same or similar products of other regions nor re-export our goods outside to any other region outside your own. ,,
.During the validity of the agency agreement ,you should not handle any other foreign products of the same line and competitive types. ,
Every six month we ‘d like to receive from you a detailed report on current market conditions and user’s comments on our products. ,
Your market report should show how big demands for our products is in your market.
The market report should include the trend of the development of the upward or downward. market ,


We hope you to send us your sale’s statistics every six month instead of every year.
As our agent, you should send us your market report regularly at least once every three month. ,
At the beginning of the sales promotion, you have to try every means to overcome sales difficulties. ,
To effectively promote sales , your way of doing business should always comply with the constantly changing circumstances. ,
During the agency ,please pay close attention to the consumer’s comments on our products. ,
You are under obligation to display optimum samples of the products during the duration of the agency. ,
We hope that you will strictly observe all the terms and condition of the agency agreement. 。