目录

  • 1 第一单元 Introduction to the Course
    • 1.1 Introduction to the Course
    • 1.2 English Business Letters
  • 2 第二单元Presentation of Letters,   Faxes, Emails
    • 2.1 Presentation of Letters  Faxes, Emails
    • 2.2 Guide to Writing about presentation of Letters, Faxes, Emails
  • 3 第三单元 Making (Business) Contact
    • 3.1 Making (Business) Contact
    • 3.2 Useful Expressions
  • 4 第四单元Enquiries and Replies
    • 4.1 Enquiries and Replies
    • 4.2 Useful Expressions
  • 5 第五单元 Quotations, Offers and Counter-Offers
    • 5.1 Quotations, Offers and Counter-Offers
    • 5.2 Guide to Writing
  • 6 第六单元 Placing orders, Acknowledging/Accepting,
    • 6.1 Placing orders, Acknowledging/Accepting,
    • 6.2 Exercises
  • 7 第七单元  Payment
    • 7.1 Payment
    • 7.2 Useful Expressions
  • 8 第八单元Packing
    • 8.1 Packing
    • 8.2 Useful Expressions
  • 9 Chapter 9   Insurance:
    • 9.1 Insurance
    • 9.2 Useful Expressions
  • 10 Chapter 10   Transport
    • 10.1 Transport
    • 10.2 Shipping agent’s enquiry for multimodal transport
  • 11 Chapter 11 Complaints and Adjustments
    • 11.1 Complaints and Adjustments
    • 11.2 Specimen 5-10
  • 12 Chapter 12 Agency Agreements:Proposal, Negotiation and Closure
    • 12.1 Agency Agreements:Proposal, Negotiation and Closure
    • 12.2 Useful Expressions
  • 13 Chapter 13 Other Modes of Trade
    • 13.1 ​Other Modes of Trade
    • 13.2 Specimen6-10
  • 14 Chapter 14 Goodwill Messages
    • 14.1 Goodwill Messages
    • 14.2 Specimen9-13
  • 15 Chapter 16 Business Reports
    • 15.1 Business Reports
    • 15.2 Specimen 3-6
  • 16 专题1
    • 16.1 Enquiries,Offer,Counter offer,Reaction to counter offer
  • 17 专题2
    • 17.1 2.Offer
  • 18 专题3
    • 18.1 Counter offer
  • 19 专题4
    • 19.1 Reaction to counter offer
  • 20 专题5
    • 20.1 ​Payment
  • 21 专题6
    • 21.1 ​package
  • 22 专题7
    • 22.1 The packing must be in line with local market preference.
  • 23 专题8
    • 23.1 Model Essay
  • 24 专题9
    • 24.1 ​Letter of credit
  • 25 专题10
    • 25.1 Insurance
  • 26 专题11
    • 26.1 Common expressions of international business correspondence
  • 27 专题12
    • 27.1 Amendment to L/C
  • 28 专题13
    • 28.1 ​Excercises
  • 29 专题14
    • 29.1 Establish Business Relations
  • 30 专题15
    • 30.1 Establish business relationship
  • 31 专题16
    • 31.1 Usefull expressions Asking for a discount
  • 32 专题17
    • 32.1 Usefull expressions: Order and confirmation
  • 33 专题18
    • 33.1 Usefull expressions: Response to agent request
Counter offer


3.Counter offer
We hope you will consider our counter-offer most favorably and tell us your decision at your earliest convenience.
We wish you will reconsider your price and give a new bid so that there could be a possibility for us to meet half way.
To accept the price you quote would leave us only a small profit on our sales because the principle demand in our city is  for articles in the medium price range.
Your competitors are offering considering lower prices and unless you can reduce your quotations we have to buy else  where.
To accept your present quotation would mean a heavy loss to us not to speak of profit.


I wish to point out that your offer are higher than some of your competitors in other countries.
Your price really leaves not margin for reduction what so ever?
We can obtain the same quality through another channel at much lower price than that you quoted us.
There is a big difference between your price and those of your competitors.
We hoped you will quote your rock-bottom price, otherwise we have no alternative but to place our orders else where.


If you insist on your original offer it will reduce our profit considerably.
We didn’t expect that the discount you offer would be so low.
Your price should be base on the actual situation of our customers.
In our market products of similar types are so many and with such a lower prices that many of our regular customers may  switch other companies I am afraid. ...
Your offer is not acceptable because we have another supplier offering similar quality products at 5% discount.


 Your quotation is by no means favorable with those of other origins. 
I am sorry to say that your prices are about 9% higher than those offered by other suppliers. Compared with what is quoted by other supplier, your price is uncompetitive.
Your price compares unfavorable with your competitors. 
Our counter offer is well in line with the international market, fair and reasonable.,
Your offer is wider than we can consider.


We very much regret to state that our end user here find your price too high and out of line with the prevailing market level.:,,
We appreciate the good quality of your goods but unfortunately we are not going to accept the offer on your terms.,
We find your prices are two high to be acceptable.,
We regret to say that your offer is not at least encouraging.
The quotation submitted by you is too high.


We regret that it is impossible for us to entertain the bid.,
You are making us to pay too high price that will put us in a tide corner.,
It would be impossible for me to push any sales at such high prices.,
Your price is beyond our expectation.
You should know that the price of same product should be fixed differently in different market, but yours is definitely too high in our market.
Your quotation of sewing machines is too high to be acceptable.


We regret to say that your price is on the high side, we do not think there is any possibility of business unless you cut your price by 20%.,
Your price has gone up so rapidly that it would be impossible for us to push any sales at such a price.,
.We regret to say there is no possibility of business because of your high price.
.The price you offer is entirely unworkable.



.If you hang on the original offer business is impossible.
.If you are able to make the price easier,we might take a larger quality.
.There is a little likelihood of concluding business at your price.
.We think your offer is not favorable for us to increase the market share on our end.