目录

  • 1 第一单元 Introduction to the Course
    • 1.1 Introduction to the Course
    • 1.2 English Business Letters
  • 2 第二单元Presentation of Letters,   Faxes, Emails
    • 2.1 Presentation of Letters  Faxes, Emails
    • 2.2 Guide to Writing about presentation of Letters, Faxes, Emails
  • 3 第三单元 Making (Business) Contact
    • 3.1 Making (Business) Contact
    • 3.2 Useful Expressions
  • 4 第四单元Enquiries and Replies
    • 4.1 Enquiries and Replies
    • 4.2 Useful Expressions
  • 5 第五单元 Quotations, Offers and Counter-Offers
    • 5.1 Quotations, Offers and Counter-Offers
    • 5.2 Guide to Writing
  • 6 第六单元 Placing orders, Acknowledging/Accepting,
    • 6.1 Placing orders, Acknowledging/Accepting,
    • 6.2 Exercises
  • 7 第七单元  Payment
    • 7.1 Payment
    • 7.2 Useful Expressions
  • 8 第八单元Packing
    • 8.1 Packing
    • 8.2 Useful Expressions
  • 9 Chapter 9   Insurance:
    • 9.1 Insurance
    • 9.2 Useful Expressions
  • 10 Chapter 10   Transport
    • 10.1 Transport
    • 10.2 Shipping agent’s enquiry for multimodal transport
  • 11 Chapter 11 Complaints and Adjustments
    • 11.1 Complaints and Adjustments
    • 11.2 Specimen 5-10
  • 12 Chapter 12 Agency Agreements:Proposal, Negotiation and Closure
    • 12.1 Agency Agreements:Proposal, Negotiation and Closure
    • 12.2 Useful Expressions
  • 13 Chapter 13 Other Modes of Trade
    • 13.1 ​Other Modes of Trade
    • 13.2 Specimen6-10
  • 14 Chapter 14 Goodwill Messages
    • 14.1 Goodwill Messages
    • 14.2 Specimen9-13
  • 15 Chapter 16 Business Reports
    • 15.1 Business Reports
    • 15.2 Specimen 3-6
  • 16 专题1
    • 16.1 Enquiries,Offer,Counter offer,Reaction to counter offer
  • 17 专题2
    • 17.1 2.Offer
  • 18 专题3
    • 18.1 Counter offer
  • 19 专题4
    • 19.1 Reaction to counter offer
  • 20 专题5
    • 20.1 ​Payment
  • 21 专题6
    • 21.1 ​package
  • 22 专题7
    • 22.1 The packing must be in line with local market preference.
  • 23 专题8
    • 23.1 Model Essay
  • 24 专题9
    • 24.1 ​Letter of credit
  • 25 专题10
    • 25.1 Insurance
  • 26 专题11
    • 26.1 Common expressions of international business correspondence
  • 27 专题12
    • 27.1 Amendment to L/C
  • 28 专题13
    • 28.1 ​Excercises
  • 29 专题14
    • 29.1 Establish Business Relations
  • 30 专题15
    • 30.1 Establish business relationship
  • 31 专题16
    • 31.1 Usefull expressions Asking for a discount
  • 32 专题17
    • 32.1 Usefull expressions: Order and confirmation
  • 33 专题18
    • 33.1 Usefull expressions: Response to agent request
Placing orders, Acknowledging/Accepting,



Chapter 6
Placing orders, Acknowledging/Accepting,
Refusing orders

Section 1  Introduction
Section 2  Specimen letters
Section 3  Useful Expressions (Self study after class)
Section 4  Guide to Writing
Section 5  Exercises

Section 1  Introduction

Understand the following basic terms

 

purchasing order(P.O.)

 the acknowledgement (确认) of order (= order confirmation)

 “declineor turn down(放弃) an order

 

Section 2  Specimen Documents

Specimen 1: Placing an order in an informal form

 

Identify the main items (主要事项) in an order

Be alert to (注意) the typographical features (排版特征) of listed items

Know the terms: bankers draft, debit note, etc.

Specimen 2: Covering letter accompanying an official  
                     order form (伴随正式订单的附信)

   Dear Mr. Mingus

We have received your catalogue with the price list for mens leather shoes and found your price and quality satisfactory. Enclosed is our Order No.1122.

All these items (物品) are urgently required by our customers, so we hope you will arrange immediate shipment. Delivery is required before November 15. Please confirm by fax if you can fulfill (执行) our order.

We look forward to your early confirmation.

    Yours sincerely

    (signature)

    Enc. Order No. 1122

A sample official order form

Learn about the layout (布局): how information is shaped out.

Be alert to (注意) the items as listed for high skim value (一目了然)

Remember the abbreviations: Art No. (article number, 物品号)

Basic terms and expressions of one good:

    1. CIF London net ;

    2. each pair in a box lined with (内衬…) moisture-proof paper (防潮纸), 24 boxes to a carton (纸箱);

    3. confirmed L/C available by draft at sight

Specimen 3Ordering by fax

Fax Distinctive Features (传真特色)

Date:   5 March 2012

To:     T-shirt Slogan

Attn:    SALES DEPT---Sun Pompela

From:   Roger Chen, Elite Jeanswear Exim Co. Ltd

No. of Pages:   1

Typographical features (排版特征)

listed items (omitted)

Specimen 4: Suggesting D/P payment for a trial order

    Payment for Order No. 1357

Thank you for your letter of January 15, 2012, informing us that you are interested in promoting the sale of our electric toys in your market.

We greatly appreciate your trial order for 5000 electric toys, but we are unable to accept your request for payment by D/A term since L/C is our usual practice.

However, in order to promote the sale of our goods in your market, we are prepared to accept payment by D/P at sight for your trial order. In other words, we will draw on you a sight draft through our bank on a collection (托收) basis.

We hope that our proposal is acceptable to you.

Specimen 5Rejecting the buyers delivery terms

Thank you for your fax of Order No. 1122 for 1500 mens leather shoes. However, we regret to inform you that it will be impossible to meet your required shipment date before November 15, 2012.

The reason for this is that our factories are heavily committed to (大负荷执行) outstanding (未完成的) orders throughout November. May I suggest that the delivery be made by December 14, 2012.

We hope that you will accept our proposal and send us your revised order accordingly.

    Yours sincerely

Specimen 6: Acknowledging the purchase order

We have received your order No. MTJ/135. We accept the order and are enclosing our Sales Confirmation No. 345 in duplicate (一式两份).

The details of your order are as follows: (omitted)

     USD 200 per doz. CIF Antwerp (安特卫普)

 

    Please countersign and return one copy of the Sales   

     Confirmation No. 345.

 

 

Section 3  Useful Expressions (Self study after class)

We have received your offer of 15 August 2012 and are now interested in ordering 1 000 dozen mens shirts. The details are as follows:

Thank you for the samples of curtain materials you sent us a few days ago. We enclose our order for

We enclose our order No. 3375, which is placed on the following conditions:

Please accept our order No. 09345 for the sewing machines on our usual discount terms.

Our trial order is enclosed, and provided the goods are up to expectations, we will place substantial orders with you.

Prompt delivery is essential, and we understand that you are arranging for immediate delivery from stock.

 

Please give this order your immediate attention, and ensure that the items reach us within the date stipulated.

Please fax us immediately if any of the goods ordered are not available from stock.

If the first order is satisfactorily executed, substantial business will follow.

A difficulty with processing your order now is the heavy backlog of previous commitments. However, as soon as we are able to begin processing new orders, we will give priority to yours, and anticipate that this will take no more than one week.

We regret to inform you we cannot now proceed with your Order No. 334 at the prices we quoted nine weeks ago. Since both freight and the cost of materials have risen substantially during this time, we have been compelled to adjust our prices upwards to some extent.

We have booked your Order No. 4509 covering 5 000 yards of Article No. 60. Please open the relevant L/C, which should reach us here one month before the date of shipment.

In reply to your letter of 5 July, we are delighted to accept your order for 5 000 mens shirts. We are sending you herewith our S/C No. 100 in duplicate, one copy of which please sign and return for our file.