目录

  • 1 Furniture design
    • 1.1 Reading and translating
    • 1.2 NEW WORDS AND EXPRESSIONS
    • 1.3 Check Your Understanding
    • 1.4 Listening and Speaking
    • 1.5 Teaching video
  • 2 Furniture material and Furniture designers
    • 2.1 Solid wood
    • 2.2 Wood-based panel
    • 2.3 Furniture designers
    • 2.4 Furniture technology
  • 3 Product design
    • 3.1 Reading and translating
    • 3.2 NEW WORDS AND EXPRESSIONS
    • 3.3 Check Your Understanding
    • 3.4 Listening and Speaking
  • 4 Industrial Design
    • 4.1 Reading and translating
    • 4.2 New Words and Expressions
    • 4.3 Check Your Understanding
    • 4.4 Retailing and Speaking
  • 5 Interior design
    • 5.1 Reading and translating
    • 5.2 New Words and Expressions
    • 5.3 Check Your Understanding
    • 5.4 Listening and Speaking
  • 6 中英文文献检索
    • 6.1 中文文献检索
    • 6.2 英文文献检索
    • 6.3 英文期刊简介
  • 7 Unit 1 Fabrics
    • 7.1 Listening &Speaking
    • 7.2 Reading &Translating
    • 7.3 Practical Writing
    • 7.4 Meeting people for the first time
    • 7.5 Meeting people again
    • 7.6 Fabrics
    • 7.7 fabrics
    • 7.8 Sample order
    • 7.9 measure points
    • 7.10 accessories
    • 7.11 business activities
    • 7.12 words of business activities
  • 8 Unit 2 Color
    • 8.1 Listening &Speaking
    • 8.2 Reading &Translating
    • 8.3 Practical Writing
    • 8.4 Showing customers around
    • 8.5 Visiting the workshop
    • 8.6 Colors
    • 8.7 how to name colors
    • 8.8 color coordination
    • 8.9 Approval sample card
    • 8.10 measure points
    • 8.11 accessories
    • 8.12 inquiry
  • 9 Fashion Design
    • 9.1 Listening &Speaking
    • 9.2 Reading &Translating
    • 9.3 Practical Writing
    • 9.4 Having dinner
    • 9.5 Making an inquiry
    • 9.6 Price Negotiation
    • 9.7 Principles of fashion design
    • 9.8 Worksheet
    • 9.9 accessories
    • 9.10 designing labels
    • 9.11 Offer
  • 10 Styles
    • 10.1 Listening & Speaking
    • 10.2 Reading & Translating
    • 10.3 Practical Writing
    • 10.4 garment details design
    • 10.5 style description--Cheongsam
    • 10.6 style description--LBD
    • 10.7 purchase order
  • 11 Product Management
    • 11.1 Listening & Speaking
    • 11.2 Reading &Translating
    • 11.3 Practical Writing
    • 11.4 Complaints
  • 12 Unit 6 Quality Control
    • 12.1 Listening & Speaking
    • 12.2 Reading &Translating
    • 12.3 Practical Writing
  • 13 Unit 7 Sales
    • 13.1 Listening & Speaking
    • 13.2 Reading &Translating
    • 13.3 Practical Writing
  • 14 Fashion
    • 14.1 Listening & Speaking
    • 14.2 Reading &Translating
    • 14.3 Practical Writing
    • 14.4 Fashion
    • 14.5 Brands
    • 14.6 luxury brands
    • 14.7 famous brands(补充)
    • 14.8 read them properly
  • 15 写作和思维
    • 15.1 直线和曲线——语篇的重心
    • 15.2 形合和意合——语篇的衔接
    • 15.3 什么是漂亮的写作——写作标准
    • 15.4 小测 1
    • 15.5 讨论:下面的邮件需要修改吗?
    • 15.6 讨论:什么是流水句?
  • 16 用词准确生动
    • 16.1 用词是否准确
    • 16.2 用词简洁有力吗
    • 16.3 用词重复需避免
    • 16.4 小测 2
  • 17 有效的句子
    • 17.1 句式如何多样化
    • 17.2 句子的逻辑不清晰
    • 17.3 句子结构越复杂得分越高吗
    • 17.4 小测 3
  • 18 段落及拓展方法
    • 18.1 一定要有中心句或主题句吗
    • 18.2 如何写开头段
    • 18.3 小测 4
    • 18.4 段落拓展方法
    • 18.5 中心段落如何展开
    • 18.6 结尾段怎样写
    • 18.7 小测 7
    • 18.8 对比法——如何展开对比论证
    • 18.9 例证法——如何写出贴切的例子
    • 18.10 小测 5
    • 18.11 因果论证法——如何表达因果关系
    • 18.12 问题解决法——如何提出问题及解决方案
    • 18.13 小测 6
  • 19 段落的修改
    • 19.1 我的句子写对了吗
    • 19.2 行文如何更流畅
    • 19.3 如何进行段落修改
    • 19.4 小测 8
  • 20 期末测试
    • 20.1 期末测试1(客观题部分)
    • 20.2 期末测试 2(写作部分)
Listening and Speaking


SampleDialogue 1

W:Have you seen the exhibition halls? On display are most of our products, suchas silks, woolen         knitwear, cottonpiece goods, and garments.

M:Yes. I found some of the exhibits fine in quality and beautiful in design. I’mparticularly interested in your silk blouses.

W:Our silks are known for their good quality. Silk blouses are brightly coloredand beautifully designed. They've met with great favor overseas and are alwaysin great demand.

M:Some of them seem to be of the latest style. Now I've a feeling that we can doa lot of trade in this line. We wish to establish business relations with you.

W:Your desire coincides with ours.

M:Regarding our financial position, credit standing and trade reputation, you mayrefer to our bank, or to our local chamber of commerce.

W:Thank you for your information. I have no doubt that establishing businessrelations between us will be to our mutual benefit.

M:I think so. I'll send a fax home. As soon as I receive a definite answer, I’llgive you a specific inquiry.

W:We'll then make an offer the soonest possible. I hope a lot of business will beput through between us.

M:So do I.

SampleDialogue 2

W:Here is our sample carpets room.

M:You have certainly got a large collection of sample carpets here.

W:We are exporting a wide range of carpets to many countries. And now the demandsurpasses the supply.

M:So it is. Your exports of carpets to our country have substantially increasedduring the last three years. It appears that Chinese carpets are very popularin the world market.

W:You said it. The point is that the quality of ours is as good as that of manyother suppliers while our prices are not so high as theirs. This is a pure woolcarpet and that one is of artificial wool, both are quite attractive.

M:Oh, the material is so soft and springy.

W:We use two methods — hand-weaving and machine-weaving — in making our carpets.

M:Oh, the designs are so nice!

W:This is the famous Beijing style carpet. Its pattern is very popular and itsstyle is unique and antique. One feature of the wool carpet is classic andelegant.

SampleDialogue 3

W:Here we are. This is our sample room.

M:What a dazzling display, fantastic! May I know the main items you have forexport?

W:Ourline covers a wide selection of handwork embroidery and machine embroidery,such as embroidered blouses, bedspreads, and pajamas. Here are the catalogs andpattern books which will give you a rough idea of our products.

M:Thanks. As I know, Chinese embroidery is highly reputed for its quality anddesign.

W:We take pride in our craftsmanship.

M:Could you give me a price list with specifications?

W:Sure, and if you inquire specifically, we can give you an offer.

M: There's such a wide variety tochoose from. I'll have to examine the catalogs and the price further.

W: That's fine. Call us anytimeyou like.

M: OK.

SampleDialogue 4

(In an auction room on theInternet)

M: I'm interested in Lot No.5-051 — “Cherub and Dolphin" Bronze.

W: Me, too. It's absolutelygorgeous. It is a bronze sculpture cast in the lost wax method

M: I suppose this well executedpiece is for fountain use.

W: That's right. Look, the patinaon the dolphin is a subtle green with dark accents. And the cherub is finishedwith a soft brown patina with gold highlights.

M: I'd like to make a bid for it.

W: Go ahead. The opening bid is$350 and the bid increment is $10.

M: Then shall I bid by straightbidding or automatic bidding?

W: Of course automatic bidding.In this way you can win the auction at the lowest possible price. M:That's it.Let me register and make a bid for it.


 

Notes

automatic bidding自动喊价

 

chamber of commerce商会


credit standing资信情况


demand surpasses the supply供不应求


financial position财务状况


fine in quality and beautiful indesign质量优良,设计美观


in great demand需求量大


make a bid for出价买


meet with great favor受到极大欢迎


straight bidding直接喊价


woolen knitwear羊毛针织品


lost-wax method退蜡法



NewWords

agency 代理(处)

 

blouse 罩衫

 

bronze  铜器

 

cherub小天使

 

coincide  一致

 

craftsmanship 技艺


credit 信用


dolphin 海豚


exhibit  展品


financial 财务的


fountain喷泉


garment 成衣


increment 增量


inquiry询盘,询问


knitwear 针织品


offer 报盘


patina 绿锈


specific 具体的


springy 有弹性的


substantially 大量地


wax蜡


Useful Expressions and Patterns

1. I found some of theexhibits fine in quality and beautiful in design.

2. I'm particularly interested inyour silk blouses.

3. Our silks are known for theirgood quality.

4. Silk blouses are brightlycolored and beautifully designed.

5. They've met with great favoroverseas and are always in great demand.

6. Your desire coincides withours.

7. I hope a lot of business willbe put through between us.

8. You have certainly got a largecollection of sample carpets here.

9. And now the demand surpassesthe supply.

10. If the order is a substantialone, how much will you come down?

11. Here are the catalogs andpattern books that'll give you a rough idea of our products.

12. What a dazzling display,fantastic!

13. We go in for business on thebasis of mutual benefit.

14. Then shall I bid by straightbidding or automatic bidding?

15. I'd like to make a bid forit.


 

Role-playthe sample dialogues

1.I think your furnituremust  be readily salable in a number of areas abroad.

sellvery well

haveenjoyed wide popularity

have found a readymarket

have met withfavorable reception

 

2. Your products are  alike  to the samples,I think.

all up

comparable

 equal

 parallel

 

3.I’d admit they’ve        

improved a lot.

made a greatimprovement.

made great advances.

made much progress.

 

4. I think so.

So it is.

That's just what I'm going to say.

There'sno doubt about it.

Yes,I agree.

Yes,that's just what I think.

You'requite right.

You said it.

III. Complete the dialogues by translatingChinese into English.

W:            1               (您对我们的展品印象如何)?

M: The design is attractive and thequality is very impressive.

W:               2                 (您对哪些展品特别感兴趣)?

M:Model 103 and Model 200. But for the moment I wish to order four hundred sets ofModel 150 for immediate shipment.              3                      (我们急需这个型号的产品).

W:               4             (但现在没有存货). If you are inurgent need of the goods, I'd like to recommend Model 160. It is very similarin design, but superior to Model 150, especially in function.

M:It sounds good                5           (但是迄今我们尚未将这一型号投入市场).I'm afraid our clients will hesitate toaccept it.

W: Thatmay be the case. But it is a good chance for you to get ahead on the others, asthis is a

newlyimproved model.

M:It is very well to say that, but it’s entirely new to our customers after all.

W:           6         (为保险起见,你们可以试定货).But don’t forget it’s            7            (捷足先登).

M:That’s a great idea.

IV.Learn to communicate in the given situation.

   Student A: Mr. Brian Mathews, abusinessman from the America Overseas Trading Corporation

    Student B: Mr. Peng, staff member of theGuangzhou Fair


Mr. Brian Mathews is visiting the Chinese Export Commodities Fair inGuangzhou. He is here to make initial business contacts and familiarize himselfwith the Fair. Make up a dialogue with the following expressions.

 

   shake hands

 

   exchange business cards

 

   trade with

 

   on display

 

   textiles & light industrialproducts

 

   on exhibition

 

   inquire about

 

   posibility of establishing trade relations with

 

   have wide connections with manydealers

 

   order some China-made carpets,tapestries, blankets.