A. Knowledge aims:

1. To get to know cultural differences in intercultural business negotiation

2. To know differences in intercultural business etiquette

B. Ability aims:

To analyze cases in intercultural business communication and know how to behave effectively in a business context

C. Emotion and value aims: 

1. To enhance culture confidence in Chinese culture and cultivate patriotism.

2. To respect foreign cultures;

3. To be tolerant of the misunderstanding of other people.