Unit 4 Schematic conventions 

Frames and cultural assumptions

Example

Illustration

Analysis

Conclusion

Advantages: What schemata do is to provide us with a convenient framework for understanding. Without them we would be at a loss to make sense of any text, or indeed to make sense of any of the circumstances of everyday life. 

Disadvantages: Schemata can impose a preconceived pattern on things and impede us from recognizing any alternative concept of reality. The danger is that once a text has triggered off a particular schema, the reader may interpret what follows in reference to it and disregard anything in the text that does not sustain it.