商务英语（19级）

殷慧智

目录

  • 1 Introduction
    • 1.1 Course Introduction
    • 1.2 Exam Introduction
  • 2 Face-to-face Communication
    • 2.1 Communication Skills
    • 2.2 Table Manners
  • 3 Memo and Email Writing
    • 3.1 Memo Writing
    • 3.2 Email Writing
  • 4 Letter Writing（1）
    • 4.1 Letter Structure
    • 4.2 Abbreviation
  • 5 Letter Writing（2）
    • 5.1 "7C" Principle
    • 5.2 Envelope Writing
  • 6 On-the-phone Communication
    • 6.1 Telephone Etiquette
    • 6.2 Message Taking
  • 7 Report Writing
    • 7.1 Report Writing
    • 7.2 Exercises
  • 8 Working Together
    • 8.1 Company Types and Stucture
    • 8.2 Exercises
  • 9 International Trade（1）
    • 9.1 Inquiry（询盘）
    • 9.2 Offer（报盘1）
    • 9.3 Homework Analysis
  • 10 International Trade（2）
    • 10.1 Offer (报盘2)
    • 10.2 Terms of Trade
    • 10.3 Homework Analysis
  • 11 International Trade (3)
    • 11.1 Offer (报盘3)
    • 11.2 Counter-offer(还盘)
    • 11.3 Homework Analysis
  • 12 Money Matters (1)
    • 12.1 Terms of Payment付款方式
    • 12.2 Letter of Credit (1)信用证
    • 12.3 Homework Analysis
  • 13 Money Matters(2)
    • 13.1 Letter of Credit (2)信用证
    • 13.2 Bill of Lading 提单
    • 13.3 Bill of Exchange 汇票
  • 14 Marketing
    • 14.1 4Ps, SWOT
    • 14.2 Brand Name Translation
    • 14.3 Homework Analysis
  • 15 Jobs and Careers
    • 15.1 Job Interview
    • 15.2 Resume
    • 15.3 Homework Analysis
  • 16 Revision
    • 16.1 16周安排
    • 16.2 Homework Analysis
Homework Analysis

Corporate Structure

All publicly traded companies have the same basic corporate structure. Let's look at Ed's Carpets. Ed's name is on the building, but his company is owned by shareholders. ED holds stock in the company, so he is one of the shareholders. If all the shareholders try to manage the company, nothing gets done. Instead, they hire a management team to run the company for them. This team includes a chief executive officer (CEO), a chief operation officer (COO) and a chief finance officer (CFO). Other than these three, there are managers and employees to make sure the carpets are being made and delivered everyday. The management team can't report to every shareholder, so a company's board of directors is created. Directors are elected to the board by the shareholders. A board is usually made up of a mix of shareholders and management. The board helps to direct company's management and protect shareholders' investment in the company.