会展英语

陈雯雯

目录

  • 1 教学计划
    • 1.1 《会展英语》教学计划
  • 2 Introduction of Exhibition
    • 2.1 会展概述
    • 2.2 世界著名会展城市
  • 3 Promoting an Exhibition
    • 3.1 Introducing an Exhibition
    • 3.2 Inviting to an Exhibition
    • 3.3 Inquiring about an Exhibition
    • 3.4 Choosing an Exhibition
  • 4 Making Exhibiting Arrangements
    • 4.1 Booking a Stand
    • 4.2 Arranging Shipping
    • 4.3 Handling Insurance
    • 4.4 Making Travel Arrangements
  • 5 Moving in an Exhibition
    • 5.1 Building the Booth
    • 5.2 Decorating the Booth
    • 5.3 Training Booth Staff
  • 6 Receiving Clients
    • 6.1 Receiving Customers at a Booth
    • 6.2 Socializing with Clients
    • 6.3 Going Sightseeing with Clients
  • 7 Presenting Products
    • 7.1 Presenting Products
    • 7.2 Talking with Visitors about New Products
    • 7.3 Learning to Present Effectively
  • 8 Negotiating Business
    • 8.1 Negotiating about Price
    • 8.2 Negotiating about Payment
    • 8.3 Negotiating about Shipment
    • 8.4 Negotiating about Packing and Insurance
  • 9 Signing a Contract
    • 9.1 Drawing up a Contract
    • 9.2 Amending a Contract
    • 9.3 Signing a Contract
  • 10 Following up Business
    • 10.1 Learning Exhibition Follow-up Strategy
    • 10.2 Planning After-show Marketing activities
    • 10.3 Following up Sales Orders & Propects
  • 11 Analyzing Exhibition Results
    • 11.1 Measuring the Success of an Exhibition
    • 11.2 Reporting Exhibition Results
    • 11.3 Writing Reports on Exhibition Results
会展概述