㈠ 基本要求

让学生掌握企业公关的目标

让学生掌握企业公关的应用范畴

 

㈡ 教学重点  

企业公关的目的和策略

 

㈢ 教学难点

如何打造令人信服的公共关系

 

㈣ 教学内容

Part 1 Warming Up

a. What are the basic tasks of PR?

b. What are the methods and activities of PR?

Part 2 Active Listening

     a. A PR Person’s Responsibility

     b. Public Relations

     c. Real News PR

     d. China and the World Expo

Part 3 Fun Break

Part 4 Listening and Speaking

     a. Visiting the Factory

     b. Make a dialogue according to the situation and role-play it with your partner.

Part 5 Situation Performance

    a. Complete the dialogue orally in pairs with the useful expressions.

    b. Watch the video and answer the questions.