㈠ 基本要求

让学生掌握市场营销的基本知识

让学生掌握市场营销的基本元素

 

㈡ 教学重点  

促销技巧

 

㈢ 教学难点

品牌管理及促销策略

 

㈣ 教学内容

Part 1 Warming Up

Work in groups and discuss the following questions.

Part 2 Active Listening

     a. Talking about Market Research

     b. Sales Promotion

     c. Brand Management

Part 3 Fun Break

Part 4 Listening and Speaking

     a. Marketing Strategy

     b. Listen to the recording again and talk about marketing strategy

Part 5 Situation Performance

    a. Complete the dialogue orally in pairs with the useful expressions.

    b. Watch the video and answer the questions.