㈠ 基本要求

让学生掌握零售行业的基础知识

让学生掌握零售行业的销售模式

 

㈡ 教学重点  

掌握零售行业的基础知识和销售模式

 

㈢ 教学难点

零售业的销售策略和技巧

 

㈣ 教学内容

Part 1 Warming Up

      Talk about the logos of 4 famous retail companies

Part 2 Active Listening

       a. An Interview with a Successful Retailer

       b. Strategy of APG-Retailing

       c. How to Build Customer Loyalty

       d. Internet Retailing in China

Part 3 Fun Break

Part 4 Listening and Speaking

         a. New Retail Formats

         b. Discuss the following questions in groups and report your answers

Part 5 Situation Performance

a. Complete the dialogue orally in pairs with the useful expressions.

b. Watch the video and answer the questions.