㈠ 基本要求

让学生掌握有关广告的术语

让学生掌握如何和广告策划人员交流

掌握如何选择合适的广告媒介

 

㈡ 教学重点  

广告术语

如何选择合适的广告媒介

如何和广告策划人员交流

 

㈢ 教学难点

如何谈论广告的有关话题

 

㈣ 教学内容

Part 1 Warming Up

a. Work in groups and discuss the following questions.

Part 2 Active Listening

     a. TV Advertising

     b. Advertising Media

     c. Good Advertising

Part 3 Fun Break

Part 4 Listening and Speaking

     a. At an Advertising Agency

     b. Make a dialogue according to the situation and role-play it with your partner.

Part 5 Situation Performance

    a. Complete the dialogue orally in pairs with the useful expressions.

   
b. Watch the video and answer the questions.