英译汉：

(1) Take Amazon.com, for example, the Internet bookseller. They have a market value of $ 18 billion, turn over in excess of $ 1 billion, and yet they haven’t reached the break-even point. Apart from a couple of companies, such as Yahoo and America Online, most of them are long long way away from making any kinds of profit whatsoever, never mind the huge profit everyone is hoping for.

       

（2） And of course, there’s always the brand factor, which is another reason. Companies like

Yahoo! and America Online now enjoy incredibly high brand awareness. But the real attraction is

the tremendous potential for future revenue, particularly from advertising. Yahoo! already has 144

million page hits a day and nearly 200 advertisers. And with Internet usages expected to double

within 5 years, advertising spending is bound to increase.

       

 （3） Without the broker’s commission, they can afford to buy in and out of stocks several times a day. This makes the market very sensitive to any breaking news. And I think it’s this responsiveness which makes it so volatile.