What are the different categories of consumer problem solving?

6.3 Consumer Problem Solving

DEFINED Consumer problem solving is how someone comes to a conclusion about a situation. This is determined  by what kind of decision a consumer is facing.

Problem solving can be classified into three categories: limited problem solving, significant problem solving,and routine EXA response problem solving. Limited problem solving occurs when a consumer is prepared to exert a certain amount of effort

to make a purchase decision. This situation can occur when a consumer has considerable experience with a category and then encounters a new product option. Significant problem solving occurs when a consumer is prepared to commit considerable effort to make a purchase decision.This type of problem solving occurs when a new product is encountered that possesses characteristics that cause a consumer to reflect on his or her current perceptions of a category. Another scenario that warrants significant problem solving occurs when the product is expensive and there are great implications if a poor choice is made. Routine response problem solving occurs when a consumer has a well-developed process associated with fulfilling a need or want. An example of this problem-solving process is when a consumer purchases a new DVD from a series with which the consumer is familiar and enjoys. Each type of problem solving involves some level of risk. The more problem solving is involved in decision making, the more risk that must be managed.