课前案例

本章课前案例介绍了星巴克如何打入日本市场，在与日本传统的茶道文化竞争中不断开拓自己的市场，突出了营销调研以及具体的营销策略对企业成功的巨大作用。

Pre Class Case

The pre class case of this chapter introduces how Starbucks entered the Japanese market and continuously developed its own market in the competition with the traditional Japanese tea ceremony culture, highlighting the great role of marketing research and specific marketing strategies in the success of the enterprise.