课前案例

本章课前案例设置了一个简单的关于市场营销专业大三学生学习态度的线上问卷调查，让学生在回答问卷的过程中了解问卷的设计，并通过一些思考题加深同学们对问卷设计以及数据收集的理解，为同学们自行设计问卷奠定基础。

Pre Class Case

The pre class case of this chapter sets up a simple online questionnaire survey about study attitude for junior students of whose major is marketing, so that students can understand the design of the questionnaire in the process of answering the questionnaire, deepen students' understanding of questionnaire design and data collection through some thinking questions, and lay the foundation for students to design the questionnaire by themselves.